Consumer Marketing Strategy Lead - Health100

Consumer Marketing Strategy Lead

We're building a world of health around every individual shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger helping to simplify health care one person, one family and one community at a time.

Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.

As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.

This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement ensuring consumer marketing efforts drive measurable business outcomes.

This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.

What You'll Do:

• Lead consumer marketing strategy and execution
  Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
• Drive consumer acquisition and engagement initiatives
  Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
• Define and scale lifecycle and engagement strategy
  Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
• Develop consumer-facing messaging, content, and strategic materials
  Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
• Lead launches and consumer readiness
  Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
• Own performance tracking and optimization
  Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
• Incorporate user and performance insights
  Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

What Success Looks Like:

• Health100's consumer value proposition is clear, simple, and consistently expressed across channels
• Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement
• Lifecycle marketing programs are scalable, data-driven, and continuously optimized
• Consumer marketing performance is clearly articulated through structured, executive-ready materials
• Cross-functional teams are aligned, and marketing efforts are coordinated and effective

This role may be hybrid, 3 days per week in one of CVS's offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.

Required Qualifications

• 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
• 5+ years proven ability to own and drive marketing strategy with measurable business impact
• 5+ years' experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
• 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
• 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
• 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
• 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills

Education

• Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full?time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well?being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.