Assoc, Communications

Associate, Communications - Digital Campaigns

Smurfit Westrock (NYSE:SW) is the go-to leader and partner of choice in sustainable packaging. We are dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges. Guided by our values of safety, loyalty, integrity and respect, we are committed to delivering meaningful value for shareholders, customers, employees and the communities where we operate.

We are seeking a Associate, Communications, Digital Campaigns & Community to support the execution of integrated marketing and communications campaigns across digital channels. This role plays a critical part in bringing campaigns to life, ensuring seamless coordination across paid, owned and earned channels, while managing day-to-day social publishing, community engagement and audience monitoring.

Sitting within the Content Strategy and Activation team, this role provides hands-on execution support while contributing to campaign effectiveness through real-time insights, audience signals and operational excellence. This is an execution-focused role with strong exposure to campaign strategy, performance marketing and cross-channel activation.

Campaign Execution & Coordination

• Support the rollout of integrated campaigns across paid, social, email and influencer channels
• Coordinate campaign timelines, assets and execution details across internal teams and agency partners
• Provide executional support across channels during high-volume campaign periods
• Ensure campaigns are activated accurately and on schedule across all relevant platforms
• Assist in implementing A/B tests and campaign optimizations across channels

Social Publishing & Channel Execution

• Execute day-to-day publishing across priority social platforms (LinkedIn, Facebook, Instagram) in alignment with campaign and content strategy
• Maintain publishing calendars and scheduling tools to ensure accuracy and efficiency
• Partner with the Manager, Content & Social Growth to ensure content is optimized for platform best practices

Community Management & Engagement

• Monitor social channels for comments, messages and engagement opportunities
• Respond to audience interactions in a timely, on-brand manner
• Escalate sensitive or high-priority interactions to Manager, Communications Operations, as needed
• Identify opportunities to proactively engage with audiences and increase brand visibility

Media Monitoring & Audience Insights

• Conduct ongoing media and social monitoring to identify relevant conversations, trends and potential risks
• Track brand mentions, sentiment and competitor activity
• Summarize key insights and share actionable takeaways with the broader team

Employee Advocacy Support

• Support execution of the employee advocacy program, including content distribution and participation tracking
• Help identify high-performing content that can be leveraged for advocacy
• Assist in educating internal stakeholders on best practices for social sharing

Performance Tracking & Optimization Support

• Learn to track and report on campaign and social performance metrics (engagement, reach, CTR, etc.), ensuring data is captured accurately and shared consistently
• Support testing efforts by implementing variations in copy, timing or format, with a willingness to learn optimization best practices across channels
• Develop the ability to identify and share observations and insights, contributing to ongoing campaign and content optimization over time
• Provide ongoing support to the MCN (Marketing Communications Network), with a strong willingness to learn platform tools, processes and paid/social best practices

What Success Looks Like:

• Campaigns are executed accurately and on time, with strong attention to detail across timelines, assets, and platforms.
• Social publishing is consistent and well-managed, with calendars maintained and content deployed correctly in line with campaign plans.
• Audience engagement is handled promptly and professionally, with responses aligned to brand voice and appropriate escalation when needed.
• Performance tracking and monitoring are reliable and well-organized, giving the team clear visibility into campaign and social activity.
• Proactive support and coordination improve team efficiency, helping campaigns run smoothly and enabling stronger testing and optimization.

What You Need to Succeed:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field
• 24 years of experience in digital marketing, social media or communications
• Brings an entrepreneurial mindset to the role, showing curiosity, resourcefulness and a drive to take initiative, track down answers and keep work progressing independently
• Strong writing and editing skills with attention to detail and brand voice
• Familiarity with social platforms, publishing tools and analytics
• Experience with media monitoring or social listening tools is a plus
• Highly organized with strong project management and coordination skills
• Ability to manage multiple priorities in a fast-paced environment
• Collaborative mindset with strong communication skills

What we offer:

• Corporate culture based on loyalty, integrity, & respect.
• Comprehensive training with numerous learning and development opportunities
• An attractive salary reflecting skills, competencies, and potential.
• A career with a global packaging company where Sustainability, Safety and Inclusion are business drivers and foundational elements of the daily work.

Candidates are required to undergo a drug screening after receiving a conditional job offer, but before starting employment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.