Job Summary/Description:
KMOV is seeking a Media Executive, Advertising & Business Development with a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment. This individual will solicit new advertisers and increase the share of business of existing advertisers. The Media Executive achieves assigned revenue goals through the sale of airtime, digital advertising, and other products and services to new and existing clients.
Duties/Responsibilities include, but are not limited to:
Achieve television and digital revenue goals set by the company for existing and developmental accounts. Sells advertising time and provides continuous service to advertising agencies and direct accounts. Evaluates an advertiser's marketing needs and develops proposals & presentations to show how the Station can fulfill those needs with a television schedule, digital schedule, commercial concept, and/or promotional event. Maintains positive client and station personnel relationships.
Utilizes available published information about each assigned or prospective advertiser and their industry to approach an advertiser with an educated sensitivity. Makes presentations to advertisers' key decision makers in written and/or visual form. Manages client-chosen solutions and provides excellent customer service to clients.
Places a priority on the sale of special inventory, marketing events, and/or production to increase revenue potential.
Provides management with timely and accurate monthly, quarterly, and annual budget forecasts. Generates any additional station-specific reports as required.
Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
Qualifications/Requirements:
Bachelor's degree highly preferred, or equivalent work experience. Related sales/marketing courses and seminars are helpful
- years sales experience, with preference given to TV, Radio, or Cable sales background
Proven track record of sales accomplishments and development of successful sales presentations, with an emphasis on new business development and growing existing accounts
Knowledge of strengths and weaknesses of competitive media preferred
Strong sales skills, with the ability to create effective sales promotions
Adaptable and effective negotiating skills
Solid computer skills using Excel, Word, and PowerPoint
Knowledge of Nielsen, ComScore, Wide Orbit, and Scarborough is a plus
Excellent organizational, multi-tasking, and problem-solving skills
If you feel you’re qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KMOV-TV/Gray Media is a drug-free company
MEDIA EXECUTIVE (ADVERTISING & BUSINESS DEVELOPMENT) - KMOV • Maryland Heights, MO , US
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