Digital Marketing Specialist | HubSpot, SEO & B2B Growth Marketing

Digital Marketing Specialist

The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company's digital marketing initiatives. This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities.

What You'll Do:

Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company's transition to digital-first customer experience.

Digital Campaign Execution:

Execute email marketing campaigns, promotions, and weekly digital flyer communications

Build, schedule, and optimize campaigns in HubSpot

Coordinate digital marketing calendars aligned with vendor promotions and company initiatives

Ensure campaigns launch accurately and on schedule

Maintain consistent brand messaging across digital channels

Social Media, Content & Lead Generation:

Manage social media channels, including LinkedIn and Facebook

Create and schedule content for promotions, events, and brand awareness

Support CRM lead capture, segmentation, and marketing automation workflows

Assist with customer nurturing campaigns and MQL generation

Collaborate with sales teams and vendors on co-marketing initiatives

Analytics, SEO & Performance:

Monitor campaign performance using Google Analytics and platform reporting tools

Track KPIs including open rates, click-through rates, engagement, MQL contribution, and conversions

Support SEO initiatives - keyword research, content optimization, and landing page enhancements

Identify opportunities to improve digital engagement and campaign performance based on data

Develop and maintain marketing dashboards for leadership review

Data, Tools & Stewardship:

Maintain CRM data quality including contact accuracy, segmentation hygiene, and list management

Coordinate digital assets and content with graphic design and marketing teams

Stay current on digital marketing trends and emerging technologies

Support adoption and utilization of marketing platforms such as HubSpot, Google Analytics, and D365 Marketing

What We Are Looking For:

Qualifications Required:

Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field preferred

35 years of experience in digital marketing, marketing coordination, or a related field

Hands-on experience with email marketing and marketing automation (HubSpot preferred)

Experience managing business social media channels, including LinkedIn and Facebook

Working knowledge of SEO and Google Analytics

Strong written and verbal communication skills

Occasional routine physical activity (walk, sit bend etc) and the ability to lift up to 25 pounds. Visual acuity, depth perception, and focus adjustment to perform job duties

Preferred:

B2B marketing experience

CRM experience with platforms such as HubSpot, D365, or Salesforce

Experience with Adobe Creative Suite, Canva, or similar design tools

Familiarity with website content management systems and eCommerce platforms

Experience with Google Ads or paid social campaigns

Background in distribution, supply chain, or specialty B2B industries

Skills & Attributes:

Detail-oriented with a strong focus on accuracy and consistency

Highly organized and able to manage multiple priorities

Self-motivated, dependable, and able to work independently

Adaptable and confident in making decisions & adjusting priorities as needed

Professional, respectful, and collaborative in all communications

Thrives in a fast-paced environment while maintaining quality

Calm under pressure and results-oriented

What You Can Expect:

Competitive Compensation

Comprehensive Medical, Dental & Vision benefits

SEP Program 100% of the contribution towards eligible employee retirement

Career Advancement, Profit Sharing and Training with exceptional and continued education

If you are a results-driven digital marketer who enjoys combining creativity with analytics to drive business growth, we encourage you to apply today!