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Truvani
Direct Response CopywriterTruvani • Remote, New Jersey, United States
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Direct Response Copywriter

Direct Response Copywriter

Truvani • Remote, New Jersey, United States
11 days ago
Job type
  • Full-time
  • Remote
Job description

Job Description:

  • Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
  • Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
  • Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
  • Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
  • Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
  • Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
  • Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

Requirements:

  • 3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels.
  • Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can explain why a piece of copy works, not just that it does.
  • Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds.
  • Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice.
  • A portfolio of 2–3 pieces of copy you've written, ideally with the performance results you can speak to.
  • Comfort working across multiple campaigns and projects at once without dropping a thread.
  • Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required.
  • Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.

Benefits:

  • Health benefits available after 60 days
  • 401(k) benefits with employer matching available after 60 days
  • Paid time off and paid holidays
  • Paid family leave
  • Remote work stipend
  • Education and professional-development stipend
  • Monthly Truvani store credit
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Direct Response Copywriter • Remote, New Jersey, United States

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