Freelance Paid Marketing Analyst

Freelance Paid Marketing Analyst

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.

Who Are We Looking For?

We're looking for a Paid Marketing Analyst to join our growth marketing team on a contract basis and support the top of our funnel. In this role you will manage our paid programs across Google and LinkedIn, refining targeting, and testing creative and landing pages to drive clicks and capture leads and support lifecycle email execution and marketing infrastructure.

This role requires someone who is analytical and comfortable navigating ad platforms day to day building and optimizing campaigns, digging into performance, and iterating quickly to find what works. It also requires strong creative instincts to write ad copy that converts, and the ability to stay organized across multiple campaigns at once. Experience in financial services or fintech is a plus. What Will You Be Doing?

• Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt-outs
• Own email health and deliverability sender reputation, list hygiene, and inbox placement
• Report on email metrics opens, clicks, conversions, and engagement trends

Requirements:

• 3-5 years of experience in paid/growth marketing or a similar analytical marketing role
• Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
• Experience with HubSpot or another email service provider (ESP)
• Strong analytical skills comfortable pulling, interpreting, and reporting on campaign metrics
• Solid copywriting instincts for ads and landing pages
• Detail-oriented and organized, with the ability to manage multiple campaigns at once
• Excellent written communication skills
• A start-up mentality adaptable, collaborative, and comfortable with shifting priorities

This is a full-time contract role (approximately 6 months), with potential to turn into full-time role. The expected target rate for this position is $35-$45/hour.

Our Benefits

We're an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Our Process

Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.