Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division.
Develops broad marketing communication plans and strategies. Oversees Web design, Web content and social media. Responsible for overall marketing communication budget, including events and advertising. Develops plans and oversees execution of medium to large complex events. Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience. Assesses effectiveness of communications by defining metrics and methodology for measuring results. Contributes to the development of institutional communication, branding/identity and marketing standards. Oversees development of department, college or division brands within institutional guidelines. Functions as technical expert in marketing communication trends, design and use of technology and social media. Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors. Functions resource for staff. Responds to internal and external inquiries.
Bachelor's degree in related field from an accredited institution. Three years' relevant experience.
Manager Marketing • Kalamazoo, MI, United States
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Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division.Develops broad marketing communication plans and strategies.Overs... Show more
