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Pinckney Hugo Group
Senior Digital Media StrategistPinckney Hugo Group • Remote, New York, United States
Senior Digital Media Strategist

Senior Digital Media Strategist

Pinckney Hugo Group • Remote, New York, United States
8 days ago
Job type
  • Full-time
  • Remote
Job description

Job Description:

  • Develop omnichannel digital media strategies and plans that align with client goals and objectives
  • Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs
  • Present and defend your strategic recommendations with confidence and clarity
  • Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
  • Plan and execute across Programmatic, Social and Search Channels (including AI Search)
  • Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans
  • Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
  • Translate performance data into strategic insights and actionable recommendations
  • Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
  • Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders
  • Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Requirements:

  • 5+ years of experience planning and buying digital media across a range of platforms
  • Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
  • Experience with Shopper Marketing and RMN activations a plus
  • Experience working with analytics, attribution and measurement tools
  • Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
  • Certifications in Google Ads, Analytics, or Paid Social platforms preferred
  • Exposures to media planning tools including MRI/Simmons and Media Radar
  • Outstanding organizational skills
  • Strong detail management
  • Excellent written and verbal communications ability
  • Ability to work independently and as part of a team

Benefits:

  • Hybrid work – split your week between working in our office or at home
  • Generous PTO policy, including flex time
  • Paid parental leave
  • Medical, vision, dental benefits
  • Resources for savings and investments such as our 401(k) plan with company match
  • Company-sponsored events and swag
  • Dog friendly work environment
  • Opportunities to learn, develop, network, and connect
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Senior Digital Media Strategist • Remote, New York, United States

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