UX Strategist, Optimization, Analytics

Job Description:

• Own Optimization Strategy & Data-Driven Opportunity Identification
• Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
• Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
• Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
• Synthesize large, messy datasets into sharp, decision-ready insight
• Lead the development of prioritized optimization roadmaps aligned with client business goals
• Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
• Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
• Own and lead A/B testing programs across multiple clients
• Define hypotheses rooted in data and behavioral insight
• Partner with design and development teams to execute experiments
• Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
• Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify
• Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
• Identify tracking gaps and lead engineering/data partners through robust event instrumentation
• Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
• Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on
• Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
• Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders
• Bridge data, UX, and business strategy into a single, coherent point of view
• Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
• Ensure strategic intent survives design and development execution
• Drive alignment across teams and accounts, leading without relying on direct authority
• Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
• Track performance of optimization initiatives and iterate based on results
• Establish scalable, repeatable measurement and reporting processes across accounts

Requirements:

• 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution
• Proven track record of driving measurable business impact through data-driven optimization
• Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
• Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
• Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
• Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skill
• Experience owning and prioritizing optimization roadmaps
• Hands-on experience designing, executing, and analyzing A/B tests
• Strong understanding of experimentation frameworks and statistical significance
• Ability to lead and scale experimentation programs across multiple initiatives
• Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative
• Experience working directly with clients or stakeholders in a consultative, advisory capacity
• Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
• Demonstrated ability to lead optimization strategy across design, development, and product teams
• Ability to drive execution and influence outcomes without direct authority
• Strong ownership, organization, and accountability

Benefits:

• Full medical, dental, vision, disability, and company paid life insurance
• Employer 401(k) contributions
• Employee assistance program
• Start accrual with 20 days of PTO annually + holidays
• Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
• Paid parental leave
• Company events, happy hours, and retreats
• Budget for continuing education