SVP, Marketing & CMO

SVP, Marketing & CMO

The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives. This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness and demand, brand awareness, and preference to achieve commercial outcomes at scale. In addition, this role leads Product and Solution Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, and Digital, driving revenue growth through marketing-enabled sales via account expansion and targeting of new segments. This leader actively collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue. They bring an exceptional ability to influence disparate teams, cultivate deep relationships, and balance near-term execution pressures with long-term strategic goals inspiring transformation while maintaining rigorous accountability for results.

Responsibilities

Marketing Strategy and Leadership

• Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy that aligns to business priorities, accelerates growth, and positions the organization for long-term competitive advantage
• Transformational leadership: Constantly assess and adjust relative performance of function vs external emerging best practices.
• Enhance marketing performance: Enhance performance orientation by setting and measuring performance targets that are aligned with business outcomes- including explicit ROI accountability across all marketing investment channels
• Own and govern the martech stack: Maintain strategic oversight of the full marketing technology ecosystem ensuring tools, platforms and integrations are fit for purpose, efficiently utilized, and aligned to data and operational standards
• Own the full Marketing budget allocating investment across channels and programs with rigorous ROI framework that connects spend directly to pipeline and revenue outcomes
• Drive automation of analytics and processes: Identify and improve processes that can be automated, utilizing AI or streamlined to enable scale, competitive advantage, and increase customer experience
• Employee engagement & team culture: Motivate employees around a shared vision and change story aligned to the marketing transformation, while shaping a collaborative culture

Brand Transformation

• Lead comprehensive brand repositioning from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection
• Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decision-makers at the world's largest enterprises
• Drive brand awareness and preference moving Equinix from "known for colocation" to "known for powering the AI economy"
• Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection
• Own customer lifecycle marketing designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer-journey
• Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoints

External Spokesperson & Industry Voice

• Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI a personal capability, not just a team function
• Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others ensuring favorable positioning in key reports and evaluations
• Own competitive positioning and market intelligence ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset

Demand Generation and Pipeline

• Design and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels
• Own marketing's contribution to pipeline targets measured by pipeline created, influenced, and conversion through funnel stages, not just MQLs
• Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions
• Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities
• Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land and expand motions

Leadership Characteristics of the role

Knowledge and Experience

• Substantial, demonstrated track record in leading digital/brand/product marketing organizations
• Proven experience of effectively leading marketing teams globally
• Experience marketing and scaling digital services/SaaS
• Experience marketing to breadth of customer segments across enterprise and industries including network and mobile providers, Cloud and IT services, content providers, and financial services companies
• Experience leveraging modern B2B marketing tools such as ABM, hyper-personalization, micro-experimentation and agile processes to drive quantifiable outcomes via multi-stage digital journeys
• Significant experience in pipeline acceleration, customer expansion and retention
• Experience targeting user practitioners e.g. developers through the building of technical communities and developer relations activities
• Experience leveraging digital best practices on user, developer, and key persona engagement, curation, and activation
• Experience with sustainability marketing/messaging
• Proven ability to define what markets to pursue and can translate that into specific targeting campaigns for both Marketing and Sales for the company

Skills & Attributes

• Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value
• Adept at balancing intense short-term pressures with overall long-term goals
• Adept at inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity
• Focus on execution and results establishing high standards for performance, setting goals and developing plans, following through and holding people accountable

The targeted pay range for this position in the following location is:

United States: 328,000 - 492,000 USD Annually

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

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