Supervisor, Point of Care (Strategy & Activation)

Supervisor, Point of Care (Strategy & Activation)

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Supervisor, Point of Care Strategy & Activation is responsible for planning, managing, and optimizing Point of Care media programs across assigned clients and brands. This role partners closely with Strategy, Investment, Analytics, and Activation teams to develop Point of Care recommendations, manage partner relationships, oversee campaign execution, and provide marketplace insights that inform channel strategy.

The Supervisor serves as a day-to-day Point of Care specialist, ensuring programs are executed accurately, delivered on time, and aligned with client objectives while helping advance the agency's Point of Care capabilities and partnerships.

Planning & Activation

• Develop Point of Care RFPs, tactical recommendations, and investment plans for assigned brands and campaigns
• Evaluate Point of Care opportunities, office selections, targeting approaches, and media tactics based on brand objectives
• Negotiate Point of Care buys and partner agreements within approved guidelines
• Support development and maintenance of Point of Care media plans and activation timelines
• Prepare HCP target lists and coordinate dissemination to approved partners
• Contribute to Point of Care POVs, marketplace recommendations, and channel learning agendas

Marketplace & Analytics

• Monitor Point of Care marketplace trends, partner updates, and competitive activity
• Leverage analytics and performance insights to inform planning and optimization recommendations
• Coordinate data collection, validation, and reporting for Point of Care planning and activation efforts
• Support partner-level investment forecasting and delivery tracking
• Conduct monthly and quarterly verification of partner delivery and office-level fulfillment
• Contribute to the development of channel benchmarks, learnings, and best practices

Client & Project Management

• Support client meetings and presentations related to Point of Care strategy and activation
• Partner with Strategy teams to ensure Point of Care recommendations align with client goals and objectives
• Manage the timely execution of Point of Care projects, deliverables, and partner requests
• Provide clear, proactive communication regarding project status, timelines, and deliverables
• Ensure campaigns and partner programs are implemented according to established business rules, contracts, and operational processes

Internal & External Relationships

• Develop productive working relationships with Point of Care media partners, publishers, and vendors
• Collaborate closely with Strategy, Analytics, Investment, Partnerships, and Activation teams
• Manage and prioritize multiple projects and assignments in a fast-paced environment
• Share marketplace knowledge, insights, and best practices with team members and cross-functional partners

Knowledge & Expertise

• Understanding of healthcare marketing and pharmaceutical advertising environments
• Knowledge of Point of Care, HCP marketing, healthcare media, retail media, Out of Home, or related advertising channels
• Ability to translate client objectives into Point of Care recommendations and tactical plans
• Familiarity with media planning, buying, reporting, and campaign management processes
• Strong analytical, organizational, and problem-solving skills
• 3+ years of experience in media planning, buying, healthcare media, partnerships, channel activation, or related marketing disciplines
• Experience in Point of Care, HCP marketing, healthcare media, retail media, or Out of Home
• Strong analytical skills with advanced proficiency in Microsoft Excel
• Experience managing multiple projects and deadlines in a fast-paced environment
• Strong written, verbal, and presentation skills
• Ability to collaborate effectively across teams and build productive partner relationships
• Pharmaceutical or healthcare marketing experience required

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.