Senior Vice President, Platform Ops Lead

Senior Vice President, Platform Ops Lead

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

The SVP, Platform Ops Lead is responsible for implementing the Publicis Platforms' operations strategy, adoption and adherence for our key Global Clients. The successful candidate will be responsible for deploying the platforms and ways of working to support the growth of our clients' business by driving efficiency and improving effectiveness. The successful candidate will be responsible for driving connectivity across Publicis Groupe capabilities i.e. Media, Production, Commerce, Social and Influencer.

• Lead the deployment, adoption, and ongoing optimization of Publicis Platforms (including Growth OS, MRCL, and related solutions) across markets, brands, and business segments to drive client growth, improve client satisfaction, and enhance operational efficiency.
• Own end-to-end implementation, including requirements gathering, scoping requirements, planning, change management, and adoption strategies.
• Be a main point of contact for our Agency Teams and Client, for our data and technology platform, being the conduit to internal senior stakeholders and product owners/development teams to increase transparency, communication and productivity across all parties
• Serve as the client-facing lead for platform solutions and the technical face of MRCL-enabled solutions in client conversations, managing executive communications, presentations, stakeholder alignment, and escalations, and pulling in product owners for deep, detailed discussions as needed
• Make yourself a Subject Matter Expert on the key platforms, becoming the go-to person for any questions on capabilities (i.e. Publicis Briefing, Audience Building, Consumer Insight platform etc.)
• Evolve the product by defining user requirements following feedback from Clients and Publicis Teams while working alongside Product teams to help drive the development conceptualization and prioritization
• Act as escalation point for solution feasibility, complexity, and delivery risk
• Make and stand behind build decisions tools, platforms, tradeoffs, and implementation approach
• Oversee development of AI-enabled workflows, data pipelines, or platform capabilities in partnership with engineering teams
• Work with Director of Platform Ops to develop and manage market training and support with the creation of custom account specific user documentation and marketing materials

Thought Leadership:

• Drive thought leadership internally by sharing insights, trends, and best practices.
• Be a recognized contributor/vocal in forums in your technical domain. Contribute to the company's growth by developing case studies, white papers, and industry presentations highlighting success stories and innovative analytic approaches.
• Develop recommendations for Clients to augment their ways of working, translating client business problems into concrete system designs, technical workflows, and architectural decisions
• Lead Change Management efforts to make sure they are leveraging key platform applications to the fullest
• Drive innovation through cross functional collaboration with research, data science, engineering and clients

Cross-Functional Collaboration:

• Collaborate closely with Data Science, Engineering, Marketing, and other stakeholders to drive alignment and execute the product vision and to ensure solutions are viable, scalable, and deliverable
• Establish positive relationships with Senior Publicis Groupe Stakeholders across the different capabilities, communicating effectively with executive leadership to provide updates on initiatives, strategies, and performance metrics.
• Build out business and technical requirements to feedback to the Product Owners
• Work closely with Production, ReSources, Commerce, Social/Influencer, and other Development Teams within Publicis Groupe to provide unique solutions
• Collaborate with regional and local development teams to provide novel solutions (if needed), determine scalability of local innovation, and govern against needless development to drive synergy and cost efficiency

Qualifications:

• 12+ years of experience within a marketing agency, ideally on a Global Team responsible for overseeing multiple markets with a focus on Account Management, Planning, Audience Creation, Data & Research, Operations, Production, Commerce, and Content (i.e. Data Analyst, Ad-Ops, Project Manager, Product Manager etc.)
• Experience with the development or deployment of products that have been designed to optimize any processes related to briefing, planning, strategy, activation or reporting within a media agency
• Very strong interpersonal and communication skills
• High level of organization and attention to detail
• The ability to adapt and 'learn-as-you-go' to new technology and processes
• The ability to thrive in a fast-paced and deadline-driven environment
• In-depth knowledge of and passion for marketing and emerging trends in digital marketing, data, creative, or operations
• Confidence in presenting either in-person or virtually to present net-new ideas as well as to train teams on how to leverage different Products and Services

Additional information:

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.