SMB Strategy Product Marketing Manager, EMEA

SMB Strategy Product Marketing Manager, EMEA

The Product Marketing Manager, Product Solutions & Operations (PSO) is a strategic role within the Regional Product & Client Solutions (rPCS) organization, responsible for driving a market-wide product and solutions view. Acting as the principal product and solutions advisor to the General Manager this role ensures flawless alignment and coordination across regional strategy (RPCS), PMM, GBS, and cross-functional (XFN) partners. The Market PMM consolidates insights, orchestrates reviews, and drives cross-functional coordination to accelerate product adoption, enable solution-centric selling, and deliver measurable impact.

Key Responsibilities - Core KPI's:

• Timely and high quality market level PCS Operations
• Market level product prioritisation
• Support the GM for cadences as needed, oroject basis: horizontal product priorities.
• End to end escalation management with GMPT across product areas for the market through partnership with Regional PCS leadership, - Strategic Product Partner: Serve as the principal product and solutions advisor for the market to the GM, consolidating product updates, curating market priorities, and shaping narratives for management reviews with a product-first lens.
• Market level horizontal product priorities - unbound & outbound: Support scoping of market level cross vertical product asks / inbound requests as well as drive outbound for products not covered through vertical lens (ex - Custom Identity Deprecation, targeting updates etc.)
• Drive (Market EUI / FRITES / etc) PCS processes: Define and embed standardized processes within the market, ensuring a holistic view of product updates, priorities, and execution progress in strong coordination with PMM, CSL, and XFN teams.
• Market & rPCS Collaboration: Partner with the PMO for the GM to orchestrate market reviews, vertical deep dives, and cross-functional forums by translating regional PCS plans into actionable market-level priorities, and escalate blockers by engaging RPCS and XFN leads when needed.
• Insight & Influence: Track and report vertical scores and RPCS program progress in market, monitor performance gaps, and recommend levers to improve adoption and execution. Surface market intelligence to inform regional strategy and product development.

Minimum Qualifications:

• Experience in product marketing or client solutions within digital advertising, tech, or media. Prior experience within Bytedance mandatory.
• Analytical & Data-Driven: Strong ability to analyze data, generate insights, and make strategic recommendations.
• Project Management: Skilled in managing complex projects with multiple stakeholders, timelines, and deliverables.
• Program & Process Leadership: Proven track record of building and scaling market processes, orchestrating reviews, and managing large-scale initiatives.
• Communication & Influence: Exceptional storytelling, presentation, and stakeholder management skills; ability to influence senior leaders and cross-functional teams.
• Collaboration & XFN Agility: Experience driving alignment across product, sales, operations, and strategy functions in complex, fast-moving environments.

Preferred Qualifications:

• Adaptability: Comfortable operating in ambiguity, prioritizing across multiple competing initiatives, and pivoting quickly when needed.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.