Driving new-to-file and participant growth, the full-time Senior Direct Mail Analyst will manage the end-to-end direct mail acquisition strategy, including audience development, vendor execution, and performance measurement in a remote work environment. Key responsibilities Own the direct mail acquisition strategy, including circulation planning and audience segmentation Manage relationships with vendors to ensure effective execution of direct mail campaigns Develop reporting and insights to optimize campaign performance and budget allocation Required qualifications Bachelor's degree in a quantitative field such as marketing, business, or economics 4+ years of direct response marketing experience, particularly in direct mail acquisition Proven experience managing end-to-end campaign execution and performance optimization Strong understanding of direct mail economics, including CPA and ROI measurement Advanced Excel skills and familiarity with marketing intelligence tools
Senior Direct Mail Analyst • Carrollton, Texas, United States
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