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Senior Manager CRM StrategyVirtualVocations • Boca Raton, Florida, United States
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Senior Manager CRM Strategy

Senior Manager CRM Strategy

VirtualVocations • Boca Raton, Florida, United States
5 days ago
Job type
  • Full-time
Job description
Experienced CRM strategists will find a full-time opportunity as a Senior Manager CRM Strategy, responsible for defining scalable lifecycle strategies, translating complex frameworks into actionable requirements, and designing customer journeys to enhance user engagement and retention. Key responsibilities Own and define scalable CRM lifecycle strategies aligned to Yahoo's lifecycle architecture, including acquisition, activation, retention, and re-engagement Design and map complex customer journeys, triggers, and messaging cadences across CRM channels based on user behavior and engagement signals Collaborate with Analytics to define CRM success metrics and lead experimentation roadmaps to track performance across the lifecycle Required qualifications 7+ years of experience in CRM strategy, lifecycle marketing, or retention focused on channels like email and push Demonstrated experience designing and scaling multi-channel CRM strategies in complex product ecosystems Proven ability to influence cross-functional teams and drive alignment across Product Marketing and Analytics Experience with enterprise CRM and marketing tools such as Zeta and Moveable Ink BA/BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
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Senior Manager CRM Strategy • Boca Raton, Florida, United States

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