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Senior Manager, Promo EffectivenessVirtualVocations • Lowell, Massachusetts, United States
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Senior Manager, Promo Effectiveness

Senior Manager, Promo Effectiveness

VirtualVocations • Lowell, Massachusetts, United States
12 days ago
Job type
  • Full-time
Job description
Acting as a key business partner, the full-time Senior Manager, Promo Effectiveness will lead the strategic development and execution of optimized trade spending across brands and channels, focusing on driving consumer penetration and category profit pool growth in a remote environment. Key responsibilities Lead post-event promo analytics and develop Account Playbooks for strategic accounts to enhance trade promotion effectiveness Collaborate with the RGM Director to develop national promotional guidelines and go-to-market strategies Manage and maintain analytical systems and tools while acting as the RGM Promo Tool Suite expert to train the organization Required qualifications 5-8 years of experience in CPG with relevant expertise in RGM, Category Management, and/or Sales Planning Strong understanding of syndicated data sources and their application to promotional analytics Bachelor's degree required; MBA is a plus Proficiency in Microsoft Excel and PowerPoint, with advanced analytical and modeling skills Experience with TPO platforms and analytical techniques, including Tableau and Power BI
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Senior Manager, Promo Effectiveness • Lowell, Massachusetts, United States

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