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Baylor Genetics
AVP Product MarketingBaylor Genetics • Remote, United States
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AVP Product Marketing

AVP Product Marketing

Baylor Genetics • Remote, United States
30+ days ago
Job type
  • Full-time
  • Remote
Job description

Job Description:

  • Lead downstream commercialization strategy across Baylor Genetics' product portfolio.
  • Develop go-to-market strategies that define target customers, value propositions, positioning, commercialization priorities, and adoption plans.
  • Translate product strategy into actionable commercial plans that accelerate market adoption.
  • Partner with Product Management to align commercialization strategies with product roadmaps and customer needs.
  • Establish commercialization strategies that support product adoption, utilization, customer retention, and portfolio growth.
  • Own Baylor Genetics' product positioning and messaging architecture.
  • Develop differentiated value propositions that communicate clinical, operational, and economic value.
  • Translate complex scientific and technical capabilities into compelling customer-focused messaging.
  • Ensure consistency of product messaging across sales enablement, campaigns, digital content, events, and customer-facing communications.
  • Own Baylor Genetics' enterprise sales enablement strategy.
  • Lead development of commercial readiness programs supporting new products, strategic initiatives, and ongoing portfolio growth.
  • Partner with Sales Leadership to develop onboarding, field training, certification, and continuous learning programs.
  • Analyze competitive trends, account expansion opportunities, share of wallet, and customer feedback to identify commercial opportunities and risks.
  • Monitor portfolio performance across products, customer segments, and strategic accounts to identify opportunities for increased adoption and expansion.
  • Lead downstream commercialization planning for new product launches, portfolio expansions, and strategic initiatives.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or related field required
  • 12+ years of experience in product marketing, go-to-market strategy, or commercial roles
  • Proven experience leading downstream product marketing and go-to-market execution
  • Strong track record of driving sales effectiveness, market share growth, and competitive performance
  • Experience owning sales enablement systems and commercial execution strategy
  • Experience leading win/loss and competitive intelligence programs
  • Demonstrated ability to influence cross-functional teams and senior stakeholders
  • Experience in healthcare, biotech, diagnostics, or life sciences preferred
  • MBA or advanced degree preferred

Benefits:

  • Health insurance
  • Retirement plans
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AVP Product Marketing • Remote, United States

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