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Incrementality & Media Experimentation ManagerNBCUniversal • New York, NY, United States
Incrementality & Media Experimentation Manager

Incrementality & Media Experimentation Manager

NBCUniversal • New York, NY, United States
2 days ago
Job type
  • Full-time
Job description

NBCUniversal’s Peacock unit is expanding its Media Experimentation & Incrementality program. The Manager leads the design, execution, and quality of incrementality studies to identify media that drives subscriber growth, working within the Media Analytics team to set the learning agenda and ensure defensible results. This is a technical role requiring mastery of causal inference methods (RCTs, geo and matched designs, diff‑in‑dif), SQL, and Python/R to independently validate vendor outputs and #J-18808-Ljbffr

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Incrementality & Media Experimentation Manager • New York, NY, United States

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