To enhance customer growth and revenue, the full-time remote TV, Video, Audio & Display Strategist will plan and optimize full-funnel media programs while leveraging data insights and collaborating with cross-functional teams to drive effective strategies. Key Responsibilities Develop and execute comprehensive TVAD plans that align with client business goals and present growth-focused updates Utilize platform capabilities and data insights to optimize media strategies and budget allocations for maximum impact Design and implement measurement frameworks to assess campaign effectiveness and advocate for data-driven decision-making Required Qualifications 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure Proficiency with DSPs, ad platforms, and audience/data management, along with familiarity with measurement techniques Advanced skills in Excel/Sheets and familiarity with SQL and GA4 for data analysis Strong storytelling and communication skills for client interactions and collaboration with internal teams Demonstrated ability to connect media strategies to business outcomes such as revenue and customer acquisition costs
TV, Video, Audio Strategist • Columbus, Georgia, United States
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