Director, Business Applications Marketing & CRM Technology

Director, Business Applications Marketing & CRM Technology

At Colibri, culture is a critical part of our collective success, and we live our values everyday : Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company's family of brands are the leading online professional education platforms in their respective end-markets. We proudly serve >

1 million customers annually and employ more than 1,500 mission-aligned professionals.

Position Overview : The Senior Director, Enterprise Architecture is a strategic technology leader responsible for shaping and executing Colibri Group's enterprise architecture vision across business systems. This remote role leads a high-performing team of Solutions Architects and DevOps professionals, driving the design, integration, and governance of scalable, secure, and innovative technology solutionsincluding Salesforce, ERP, and custom platforms. The Senior Director partners with executive stakeholders to align technology strategy with business objectives, ensuring seamless integration and operational excellence across the organization.

Key Responsibilities

• Define and execute the roadmap for marketing and CRM platforms, aligning with business goals and enterprise architecture.
• Partner with Marketing, Sales, Customer Support, and IT stakeholders to deliver scalable, integrated solutions that enhance engagement, conversion, and retention.
• Lead cross-functional initiatives ensuring alignment with BAU and transformation goals.
• Oversee implementation and optimization of Marketing Cloud for campaign orchestration, segmentation, and preference tracking.
• Drive adoption of Data Cloud for real-time customer profile unification, behavioral data ingestion, and consent management.
• Define, test & enable AI use cases to drive KPI improvements
• Lead the strategy and delivery of Sales Cloud capabilities including lead management, opportunity tracking, quoting, forecasting, and sales analytics.
• Partner with Sales leadership to optimize B2B, and B2B2C sales processes, integrating with Revenue Cloud, LMS, and Commerce platforms.
• Ensure seamless data flow between Sales Cloud and peripheral systems such as ERP, and BI via integration platforms
• Own the delivery and enhancement of Service Cloud for case management, entitlements, and omnichannel support operations.
• Address challenges in managing duplicate cases, fragmented knowledge bases, and inconsistent customer experiences across brands and channels.
• Integrate Service Cloud to streamline agent workflows and improve resolution times.
• Lead delivery of marketing automation, CRM enhancements, and cross-cloud integrations.
• Manage vendor relationships and contract-to-hire engagements. - Ensure alignment with PMO and SteerCo structures, contributing to enterprise-wide transformation efforts.
• Build and mentor a high-performing team of business analysts, solution architects, and platform specialists. - Foster a culture of innovation, collaboration, and continuous improvement across marketing and CRM technology functions.
• Establish governance frameworks for data usage, campaign execution, and platform integrations. - Ensure compliance with data privacy regulations and internal controls, especially in cross-cloud environments.

Required Qualifications

Preferred Qualifications

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.