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Director of Marketing

Director of Marketing

New Frontier Immigration LawGlendale, AZ, US
5 hours ago
Job type
  • Full-time
Job description

Job Description

Job Description

Salary : $126,000.00 - $164,000.00 per year

Director of Marketing

Why Apply to New Frontier Immigration Law

Join the New Frontier Immigration Law team and help change the lives of 1 million undocumented immigrants in the USA. Our mid-sized law firm in Phoenix, AZ is committed to humanitarian-based immigration and finding innovative solutions for seemingly impossible problems.

Are you ready to join one of the fastest-growing law firms in the US, where incredible opportunities await? Here, we dont just offer a job : we provide an environment that challenges you to become the best version of yourself.

  • Learn more about New Frontier Immigration here.
  • Learn more about our CEO / Founder Hillary here.
  • Learn more about our Core Values here.

The Marketing Director will lead a high-performing team and drive the next phase of brand growth and demand generation. This role will oversee a multi-million-dollar marketing budget and a diverse team responsible for building awareness, generating qualified leads, and strengthening our position as the nations leading firm in humanitarian immigration law.

The ideal candidate blends strategic vision with hands-on execution, thrives in a fast-paced environment, and leads with empathy and clarity.

Key Responsibilities

Strategic Leadership

  • Develop and execute a comprehensive marketing strategy that supports firmwide revenue goals of $1.5M per month ($18M annually).
  • Oversee a team of 58 marketing professionals, fostering an accountable, collaborative, and innovative culture.
  • Partner with the CEO, Sales, and Operations leadership to align marketing investments with firmwide business objectives.

    • Budget & Performance Oversight

  • Manage and optimize an annual marketing budget of $34 million, ensuring ROI and cost-effectiveness across channels.
  • Lead full-funnel performance tracking and analytics to connect marketing KPIs directly to revenue outcomes.
  • Produce and present marketing performance dashboards and insights to the executive team.

    • Campaign Development & Demand Generation

  • Design and oversee multi-channel campaigns that generate 4,0006,000 qualified leads per month.
  • Leverage paid, organic, referral, and community strategies to expand reach and engagement.
  • Oversee campaign testing, segmentation, and automation to maximize conversion and retention.

    • Brand & Thought Leadership

  • Strengthen the firms brand identity and storytelling to position it as the trusted leader in humanitarian immigration law.
  • Champion consistent brand messaging and creative excellence across all digital and offline platforms.
  • Lead initiatives that highlight thought leadership and community impact.

    • Technology & Systems Oversight

  • Oversee and optimize the firms marketing tech stack, including :
  • HubSpot CRM & Marketing Hub (required)
  • Google Ads / GA4 / Meta Ads Manager
  • Call Tracking Metrics (for attribution and ROI)
  • BirdEye (for reviews and reputation management)
  • Microsoft Suite
  • Social platforms : TikTok, Instagram, Facebook, YouTube, and LinkedIn

    • Required Qualifications

  • Bilingual (Spanish / English) Required; essential for authentic and inclusive communication.
  • 10+ years in marketing, with 35 years at a director or senior leadership level.
  • Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth.
  • Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting.
  • Strong analytical mindset; able to translate marketing data into actionable business insights.
  • Skilled at building and scaling teams, with a passion for coaching and developing talent.

    • Compensation

    $126,000.00 - $164,000.00 per year

    Job Type : Full-time

    Language : English & Spanish (Required)

    Work Location : In person (Glendale, AZ)

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