Marketing Manager Lead - Health Insurance

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

The successful candidate for this role is a highly motivated and creative marketing manager lead who will spearhead event planning and execution and also contribute to diverse business content creation. Solid writing and design skills are essential, with knowledge of the health insurance industry considered a significant plus. This entrepreneurial-minded individual will thrive in an environment of ambiguity and quick-turn assignments, demonstrating a self-starter attitude to take ownership and successfully drive projects from conception to completion. The ideal candidate will possess a passion for creating engaging events and compelling content that elevates brand awareness and drives measurable growth.

As a dedicated Marketing Manager Lead, you will drive long-term profitable growth by leading the development of comprehensive marketing strategies deployable through integrated channels. Tracks, analyzes and evaluates strategic effectiveness through the utilization of financial metrics such as return-on-investment (ROI) and return-on-objective (ROO). Leads the strategic definition and design of implementation plans or strategic roadmaps and centrally manages the marketing strategy and solution development with a focus on actionable programs. Retail / Brand Marketing Creates, facilitates and executes marketing campaigns across multiple channels including but not limited to mass, direct, interactive and employee. Responsible for ongoing management of agency resources, campaign and channel plans and related budgets that achieve stated objectives. Develops partnerships with various internal and external resources to develop and deliver go-to market plans for USAA brand and products that contribute to goals outlined by strategy / market performance. Ensures the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations : San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL.

Relocation assistance is available for this position.

What you'll do :

• Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products / strategies.
• Applies expert knowledge of marketing principles to complex, and often unique work assignments.
• Applies expert knowledge of the business, its products and processes, advising senior management on issues.
• Leads and motivates cross functional team members in the development and implementation of key initiatives.
• Serves as the primary resource for cross-functional team members on escalated issues of a unique nature.
• Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes.
• Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans.
• Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data.
• Directs analyses, root cause identification and development and recommendation of key work product.
• Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity.
• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have :

What sets you apart :

Demonstrated ability to drive marketing demand and revenue results through cross-functional team leadership.

Demonstrated event planning and execution experience with concrete examples. [NEW]

Results oriented with knowledge of campaign / event measurements and back-end analysis.

Strong written communication skills with tangible examples of digital content creation.

Proven success as a self-starter; able to thrive in ambiguity—can run with a vision and make it happen.

Health / life insurance or related marketing experience a plus.

Creative design experience a plus.

Compensation range : The salary range for this position is : $114,080 - $218,030

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation :

USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits :

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.