Social Media Manager, Enterprise Content

Social Media Manager, Enterprise Content

The Social Media Manager for Enterprise Content helps shape how NC State connects with its audiences across the university's official social media channels. As a member of the Social Media Hub within University Communications and Marketing, this role manages the day-to-day creation, publishing and community engagement that bring the university's stories to life. From faculty research and student experiences to major university events, the Social Media Manager turns complex ideas and moments into timely, engaging digital content.

In this hands-on role you will be a part of shaping the @NCState social presence, combining digital storytelling, short-form video production and community management to connect people with the university and with one another. You'll have the opportunity to be where the action is through conceptualizing and capturing content, covering events in real time, collaborating with students, faculty, staff and alumni, and responding to the conversations happening across NC State's social channels. The Wolfpack community and the university's communication priorities will be strengthened through your efforts.

These efforts will include these key impact areas and responsibilities:

• Manage daily social content and community engagement across official enterprise channels, including Facebook, Instagram, LinkedIn, X, Threads, Bluesky, YouTube and TikTok.
• Create social-first stories and short-form video from concept through filming and editing, translating university priorities, research, events and experiences into compelling content.
• Capture the university in the moment through live social coverage of events and timely content that keeps audiences connected to what's happening across NC State.
• Build meaningful community connections by monitoring conversations, trends and emerging issues; responding thoughtfully to comments and interactions; and appropriately managing sensitive content.
• Collaborate across the university with students, faculty, staff, alumni and student content creators to develop authentic, audience-focused content aligned with enterprise social strategy.
• Use social insights and performance data to understand what resonates with audiences and inform future content and engagement strategies.

If you're a creative storyteller who thrives in a fast-paced environment, brings strong communication and collaboration skills, and enjoys finding new ways to connect people through social media, we encourage you to apply.

Minimum Experience/Education - Bachelor's degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Qualifications - 2+ years of professional social media management experience, including developing and managing content for multiple social platforms. 3+ years of professional multimedia content production experience, including short-form video, social graphics and platform-specific content such as Instagram Reels and TikTok. Advanced proficiency with Meta Business Suite and experience using social media scheduling, publishing and analytics platforms such as Hootsuite. Proficiency with Adobe Premiere Pro and Canva, with experience using mobile and professional audio/video equipment to produce social-first content. Strong command of AP Style and social media best practices, including platform-specific content development, audience engagement, and adapting content to emerging formats and trends.

Required License or Certification - N/A