Audience Engagement Manager

Audience Engagement Manager

This is a non-merit position. Candidates must follow the instructions in the "To Apply" section. Positions in this class are exempt from the screening and referral requirements of the Iowa Department of Administrative Services - Human Resources Enterprise.

Join the driving force behind Iowa's statewide public broadcasting network! Iowa PBS is home to a dedicated team of approximately 100 full and part-time employees committed to delivering engaging local programs, comprehensive broadcast services, and impactful educational initiatives. Our mission is powered by our highly-qualified, diverse, and talented staff, who are key to our success. At Iowa PBS, we prioritize career development and foster a community that values each member as our most precious resource.

Iowa PBS is seeking a dynamic Audience Engagement Manager to lead community engagement and outreach efforts that connect Iowa PBS with audiences, communities and organizations across the state. This role plans and coordinates events, screenings, presentations and other engagement opportunities that extend Iowa PBS's service and reach. The position serves as a public-facing representative of Iowa PBS, building relationships with community partners and helping audiences connect with the network's programs, services and mission.

Key Responsibilities:

• Plan, coordinate and implement audience engagement events, program screenings, speaker events and outreach activities across Iowa.
• Build and maintain relationships with community organizations, public and private partners, viewers and other stakeholders to expand Iowa PBS's reach.
• Represent Iowa PBS at community events, conferences, festivals and other public-facing activities.
• Coordinate event logistics, including promotional materials, exhibits, equipment, supplies and on-site setup.
• Track participation and prepare reports on audience engagement activities and outcomes.
• Identify opportunities to expand Iowa PBS's presence and engagement in communities across the state.

Audience Marketing & Promotion:

• Support the planning and execution of paid marketing campaigns to promote Iowa PBS programs, events, initiatives and services.
• Develop and coordinate targeted promotional campaigns in collaboration with internal teams.
• Execute paid advertising across appropriate digital, social, radio, television and other media channels.
• Coordinate promotional materials and messaging for new program launches, special programming, events and audience engagement initiatives.
• Monitor campaign performance and audience response and use results to inform future promotional efforts.

Audience & Public Engagement:

• Serve as a point of contact for viewers and community members seeking information about Iowa PBS programming, events and services.
• Respond to public inquiries through email, phone, online platforms and other channels, referring questions to appropriate staff when needed.
• Organize and conduct Iowa PBS facility and studio tours for community groups and other audiences.
• Communicate Iowa PBS's mission, services and initiatives to diverse audiences and community partners.

Partnerships & Internal Collaboration:

• Collaborate with departments across Iowa PBS to develop and support community engagement opportunities aligned with network priorities.
• Partner with the Iowa PBS Foundation and external organizations on events, outreach initiatives and audience engagement activities.
• Coordinate with communications, marketing, production, education and other teams to ensure consistent messaging and effective audience outreach.
• Support Iowa PBS staff and talent participating in community events, presentations and public appearances.

Additional Duties:

• Provides writing, editing and proofreading support for network communications and materials. Reviews content for accuracy, clarity, grammar, style and alignment with Iowa PBS brand standards. Collaborates with communications staff and internal teams to develop, edit and refine content for internal and external audiences.
• Support Iowa PBS's mission to educate, inform, enrich and inspire the people of Iowa.
• Travel statewide and occasionally out of state to support events and engagement activities.
• Perform other duties as assigned.

Benefits:

• Paid Time Off: Generous vacation, paid holidays, and unlimited sick leave accrual.
• Health Coverage: Excellent Health, Dental, and Vision Insurance options.
• Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.
• Flexibility: Flexible Spending Accounts (medical and dependent care).
• Life Insurance: Free Life Insurance coverage.
• Support: Employee Assistance Programs and Employee Discount Programs.

To learn more about the benefits of working with the State of Iowa, visit our benefits webpage.

At Iowa PBS, you'll have the chance to shape the future of our programming and production while working with a passionate and talented team. If you are enthusiastic about public broadcasting and have the expertise to lead our programming and production efforts, we invite you to apply. Help us create inspiring content that makes a difference in the lives of Iowans.