Director, Marketing Integration & Operations - Wharton Executive Education

Director, Marketing Integration & Operations - Wharton Executive Education

Wharton School Overview Founded in 1881 as the world's first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education's individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit Department Overview Wharton Executive Education Marketing supports the growth, visibility, and customer experience of Wharton Executive Education's portfolio, including Open Enrollment, Wharton Online, and Custom Programs. The team partners across program, revenue, business development, digital, creative, content, lifecycle, and analytics functions to build awareness, generate demand, and support enrollment and organizational growth.

Position Summary Wharton Executive Education is seeking a Director, Marketing Integration & Operations to keep cross-functional marketing work aligned across a complex, multi-portfolio organization. This role helps translate portfolio priorities into clear launch plans, campaign timelines, optimization processes, stakeholder updates, and decision-ready views of performance and budget.

Job Responsibilities

Launch, Campaign Planning, and Operating Rhythm

• Establish and maintain shared planning tools, calendars, templates, and workflows that create a common view of launches, campaigns, priorities, decisions, and next steps.
• Facilitate cross-functional launch planning for new programs and priority campaigns, including timelines, milestones, dependencies, owners, approvals, and readiness activities.
• Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics-related workstreams.
• Partner with functional leaders and program teams to confirm inputs, clarify handoffs, identify decision points, and improve planning practices while allowing functional areas to maintain specialized workflows where needed.

Optimization and Continuous Improvement

• Facilitate regular optimization reviews with functional leaders and agency partners, connecting performance inputs across channels and surfacing opportunities, risks, and dependencies.
• Help translate channel-level recommendations into agreed next steps, owners, timing, and decision points.
• Track follow-through on performance-driven improvements, including creative rotation, landing page updates, nurture adjustments, tracking fixes, and related campaign refinements.
• Escalate unresolved decisions, resource constraints, or priority tradeoffs to the Senior Director when needed.

Performance and Budget Visibility

• Integrate channel-level performance inputs into clear cross-portfolio views that help explain what is planned, what is working, where there are risks, and what decisions are needed.
• Partner with functional leaders, analytics resources, and agency partners to shape performance narratives for leadership and stakeholder updates.
• Support budget visibility in partnership with Performance Marketing and the Senior Director, including planned spend, pacing, tradeoffs, and budget-related decision points.
• Help connect performance insights and budget context to campaign planning, optimization discussions, and leadership recommendations.

Partner, Vendor, and Stakeholder Coordination

• Help keep timelines, dependencies, and deliverables aligned across external partners supporting launches, optimization, analytics inputs, budget visibility, and campaign support work, in partnership with the appropriate functional or vendor owner.
• Support functional leaders in scoping conversations by clarifying objectives, deliverables, timing, review cycles, measurement needs, and budget implications.
• Support communication with program teams, revenue/BD colleagues, and other internal stakeholders when launch or campaign support materials are required, ensuring the appropriate functional leaders remain engaged and visible.
• Help prepare clear updates for both leadership and cross-functional working teams, summarizing progress, risks, dependencies, decisions needed, upcoming milestones, and agreed next steps.

Process Improvement and Team Enablement

• Identify opportunities to reduce duplicative work, improve handoffs, and make shared information easier to access across the Marketing team.
• Recommend practical improvements to planning, communication, project management, and reporting processes as team needs evolve.
• Maintain lightweight playbooks, templates, and reusable tools that improve consistency and speed over time.
• Support onboarding and adoption of new planning practices so functional leaders and team members can work with greater clarity and fewer one-off status requests.

Other duties and responsibilities as assigned.

Qualifications

7-10 years of experience in integrated marketing, account leadership, marketing operations, program leadership, budget coordination, or a similar cross-functional role (in-house, agency, consulting, or a mix).

• Demonstrated experience leading complex initiatives across multiple teams and stakeholders without direct supervisory authority.
• Strong judgment and ability to clarify priorities, surface tradeoffs, and keep work moving when timelines and priorities compete.
• Comfort interpreting performance reporting and synthesizing cross-channel insights into clear stakeholder updates, decisions, and action plans, without needing to be the primary analyst.
• Experience supporting budget tracking, planning, or investment management across multiple workstreams or partners.
• Strong communication and follow-through skills; able to turn complex inputs into clear plans, performance narratives, budget views, and action lists.
• Experience coordinating agencies and external partners across multi-workstream delivery.

Preferred Qualifications

• Experience in an advertising agency, consulting, higher education, executive education, or similarly matrixed organization.
• Familiarity with marketing technology and measurement basics, including marketing automation, web analytics, campaign tracking, reporting workflows, and CRM-adjacent data inputs.
• Experience developing or improving shared planning tools, project management practices, templates, calendars, dashboards, or team-wide operating rhythms.
• Experience connecting performance insights, budget information, and stakeholder priorities into clear planning recommendations.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Wharton School

Pay Range

$110,907.00 - $125,000.00 Annual Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition : Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with familywhatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of