Director of Enrollment (Richmond) - Richmond Waldorf School

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Director of Enrollment

Richmond Waldorf School (RWS) seeks candidates for the position of Director of Enrollment.

About Richmond Waldorf School

Richmond Waldorf School was founded in 1996 with a passion for providing children a holistic education that falls in alignment with their natural human development through hands-on, nature-rich, and play-based experiences. We are dedicated to providing a learning environment that cultivates creative thinking, genuine inquiry, and a love of learning. RWS has grown from a single Kindergarten classroom to a campus that serves 200 students from Pre-K through 8th grade. Our specialty program includes Movement Arts, French, Mandarin, Biking, Handwork, Music and Strings, Woodwork, Visual Arts, and Latin. Richmond Waldorf School is fully accredited by SAIS (Southern Association of Independent Schools), a member of WECAN (Waldorf Early Childhood Association of North America), and is a Candidate School of AWSNA (Association of Waldorf Schools of North America),. We have a College, Board of Trustees, and Parents Association that help ensure support for the health of the school.

Our school is located on a beautiful, urban campus in the Northside of Richmond, Virginia in close proximity to Virginia Commonwealth University, University of Richmond, and only a few hours from the Blue Ridge Mountains, Washington, DC, and the coastal beaches of Virginia and North Carolina. Richmond is a rapidly growing city with amazing restaurants, a thriving art and music scene, and a plethora of outdoor parks and walking trails. The James River winds its way through the heart of the city, offering four seasons of adventure and beauty.

To read more about our school, please go to our website at

Position Responsibilities
Summary:

The Director of Enrollment leads the execution and management of all aspects of enrollment and admissions for our school. This functionality overlays many key operational aspects for Richmond Waldorf School including communications and marketing of the programs and school as a whole. This position works closely with the leadership team to carry out enrollment and market objectives. Having a deep understanding of the school and an interest in Waldorf education in order to attract and retain mission-aligned families is essential.

Mobilizing a volunteer base to carry out the needed work for specific school-wide events is another essential part of directing and delegating effectively from this position. This position will work closely with other members of the Advancement Committee. This position reports directly to the Executive Director.

Essential Functions:

Enrollment

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• Provide tours and information sessions to prospective families
  
• Manages multiple digital platforms for admissions and enrollment
  
• Maintain reporting dashboard to track statistics and review data on a regular basis
  
• Support retention of students by hosting events, coordinating with other committee members
  
• Develops budget and ensures spending is within budget
  
• Lead Financial Aid administration and notification
  
• Manage re-enrollment process
  
• Manage onboarding/orientation of new families
  
• Work with the Executive Director to establish tuition rates, financial aid policies/procedures, and strategic enrollment management
  
• Lead admissions committee
  
• Facilitate admissions from inquiry to enrollment, with lens of Waldorf education, RWS mission, DEIJ principles, and other relevant procedures
  
• Collaborate with faculty to facilitate new student admissions
  

Advancement

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• Supports the strategic, fundraising plan for the fiscal year alongside the Advancement Committee. This includes but is not limited to: the Annual Fund, fundraising events, Holiday Faire, May Faire, Gala, Silent Auction, event sponsorships, and donor stewardship
  
• In the near future, support the Advancement Committee on a capital campaign
  

Communications

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• Supports the creation and disbursement of the Annual Report, September of each year
  
• Co-creates content with the Development Coordinator for all social media accounts for the school, posting periodically
  
• Strategically plans and manages a community wide communications strategy for the fiscal year. xklufbp This includes: weekly Messenger communication, gathering clear and concise information from all realms of the school to share with parents, social media (Facebook, Instagram), external communication for events, campaigns, etc., the Annual Report, and assisting in any one off communications throughout the year, keeping them in line with weekly information shared.
  

Marketing

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• Establish or review marketing objectives annually and work towards these goals on an ongoing basis
  
• Develop marketing events in collaboration with administration
  
• Support and plan other external facing events
  
• Determine and implement advertising for school in collaboration with administration
  
• Create marketing materials in collaboration with external partners
  
• Utilize digital platforms and programs to create and edit marketing materials
  
• Manage Google listing, GuideStar and private school review sites
  

Events

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• Manages all aspects of fundraising events (Holiday Faire, May Faire, small fundraising events, Gala, Silent Auction)
  
• Strategically plans and executes a year-long Parent Education Series consisting of approximately 6 evening sessions hosted by RWS faculty on various topics, or bringing in guest speakers on Waldorf-aligned topics
  
• Acts as a liaison along with the Development Coordinator for the Parents Association, assisting in event planning, volunteerism and alignment of PA happenings with the larger community calendar
  
• Assists as necessary with project management of school events to be sure communication and expectations are clear, and the needs of our community are met throughout these gatherings
  

General

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• Maintain positive relationships with parents and respond to parent concerns/questions
  
• Maintain positive, professional relationships with colleagues
  
• Engage in on-going professional and personal growth
  
• Fulfill other duties, as assigned, relative to the job responsibilities
  

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