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Marketing Associate (Cross-Border Focus) (Beverly)

Marketing Associate (Cross-Border Focus) (Beverly)

Landelion IncBeverly, MA, United States
2 days ago
Job type
  • Full-time
Job description

About Landelion Inc.

Landelion Inc. is a Massachusetts-based cross-border growth partner helping enterprises succeed across the U.S., China, and global markets.

Unlike local digital agencies, we specialize in two-way international expansion :

  • Helping international companiesespecially U.S. enterprisesgrow in China
  • Supporting Chinese enterprises as they enter the U.S. market and expand globally

Our three-layer structure solves the biggest challenges of cross-border growth :

1 Marketing market entry strategy, digital campaigns, lead generation

2 Content localization and creation of websites, videos, brochures, and brand stories

3 Execution on-the-ground support including trade shows, staffing, events, and local operations

Headquartered in Beverly, MA, with execution teams across Asia, we deliver solutions that blend local insight with global reach.

What Youll Do

This role is designed for early-career marketers with strong potential in digital marketing, lead generation, and brand growth.

You will apply one core skillsetdigital marketing & lead generationto two key tracks :

🔹 Landelion Brand Growth

  • Drive lead generation through SEO, ads, email campaigns, and content marketing
  • Build and refine brand assets (website, social, case studies, sales decks)
  • Engage inbound prospects : qualify leads and support sales in closing deals
  • 🔹 Client Cross-Border Marketing Projects

  • Act as project lead for client campaigns, delivering full-stack support
  • Apply our three-layer model (Marketing Content Execution) to drive results
  • Manage digital campaigns and coordinate localized content production
  • Collaborate with sales and client stakeholders to align goals and solutions
  • Support client retention through reporting, upsell, and renewals
  • Core Skillset (applies to both tracks)

  • SEO, paid ads, email marketing, content funnels
  • Copywriting for websites, social posts, videos, case studies, sales materials
  • Analytics & optimization with Google Analytics, UTM tagging, dashboards
  • Cross-border execution across the U.S., China, and other international markets
  • Who You Are

    Must-Haves :

  • Bachelors degree in Marketing, Communications, or related discipline
  • 03 years experience (internships & project work count)
  • Strong foundation in digital marketing practices
  • Excellent English writing and communication skills
  • Ability to collaborate in teams and coordinate projects with multiple stakeholders
  • Proactive, detail-oriented, eager to learn in a multicultural team
  • Bonus Points :

  • HubSpot, Mailchimp, SEMrush, Google Ads, LinkedIn Ads
  • AI tools, video editing, visual content creation
  • Interest in U.S.Asia business (Mandarin a plus)
  • Familiarity with either U.S. or Chinese market
  • Compensation & Growth

  • 💰 Base : $48,000$52,000
  • 🎯 Bonus : Up to $8,000 / year (based on campaigns & project performance)
  • 💼 OTE : ~$60,000 / year
  • 🚀 Growth Path : Marketing Manager / Client Project Manager / Strategic Marketing Lead
  • 🌏 Perks : Career training, digital tools, potential travel for client events
  • In one sentence : Youll master one set of digital marketing skills and apply them in two tracksgrowing Landelions brand and executing cross-border client projectswhile building expertise in both U.S.-to-China and China-to-global market expansion.

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    Marketing Associate • Beverly, MA, United States

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