Director, Competitive Insights and RFP Response

Director, Competitive Insights And Rfp Response

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients.

We are seeking an accomplished and strategic Director, Competitive Insights and RFP Response to lead our RFP function and elevate it into a true competitive advantage. This leader will not only manage the end-to-end proposal development process but also own our overall RFP strategy-ensuring we pursue the right opportunities, differentiate our responses, and consistently win.

The ideal candidate is a senior professional with deep expertise in RFP strategy, capture management, and sales enablement, capable of shaping go-to-market decisions while driving flawless execution. This role requires both strategic vision and hands-on leadership to align our RFP efforts with the organization's growth objectives.

Key Responsibilities :

• Proposal Leadership : Oversee intake, qualification, response, and submission processes across all business lines and products, particularly in healthcare payer and provider markets.
• Deliver high-quality, on-time proposals while maintaining consistency in messaging, branding, and positioning.
• Partner with Finance and Product teams to ensure pricing strategies align with value and competitiveness.
• Lead post-mortems to capture lessons learned and drive continuous improvement.
• Partner with Sales, Product, Finance, Legal, and Operations to ensure responses are accurate, compelling, and strategically aligned.
• Act as a thought partner to Sales leaders on deal positioning and strategy.
• Serve as primary liaison with external buying agencies, GPOs, and procurement influencers.
• Build trusted relationships with stakeholders to increase visibility into future opportunities.

Proposal Strategy, Client Engagement & Thought Leadership :

Market Intelligence, Analytics & Reporting and Continuous Improvement :

Experience & Qualifications :

Leadership Skills :

Tools & Systems :

Comp. range : $110,000 - $135,000

Bonus Eligible : This position is also eligible for a discretionary company bonus, based upon business results.

Benefits : Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment :

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities