Senior Manager of Digital Product

At Weezie, we make towels and robes worth celebrating, and we are on a mission to bring delight to life's everyday moments. As a rapidly growing luxury home brand, we are building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name. We're looking for a Senior Manager of Digital Product to bring Weezie's digital presence to life - owning the strategy and execution of product launches, promotions, and site merchandising that result in seamless, high-converting customer journeys.

Reporting to our Director of Digital Product, this is a high-impact role that requires close collaboration with Marketing and Merchandising teams to ensure campaigns and launches translate into the digital experience. This role will lead go-to-market execution, site merchandising, and performance optimization across our Shopify Plus site.

What You'll Do

• Own digital GTM strategy and execution for product launches, seasonal campaigns, and promotions
• Define site merchandising strategy across homepages, PLPs, and PDPs, ensuring the approach reflects the brand and the "why" behind each product and campaign as well as inventory investments & constraints
• Manage and develop two direct reports, providing clarity, accountability, and mentorship
• Manage all promotional site execution including set-up, QA, validation, and go-live
• Provide weekly and monthly reporting on site performance, including collections, PLPs, and PDPs, leveraging insights to optimize site structure, merchandising, and content
• Identify opportunities for A / B testing and CRO improvements, and partner with leadership to prioritize the A / B testing roadmap
• Lead traditional product work - defining development work, building product specifications, feature documentation and identifying / sharing website bug issues for resolution in conjunction with our outsourced development agency
• Own product discovery touchpoints- collection pages, landing pages, filtering, checkout, search, post-purchase & upsell
• Oversee tech stack & relationship with Shopify Apps (ie Site Merch tools, Shipping & Script platforms, Registry, etc) and identify / research needs to drive incremental efficiency in process and business ROI
• Partner with the Director of Digital Product on feature specifications, QA, handoff to the development agency, and long-term roadmap planning

KPIs

Who You Are

What You Can Expect