Marketing Operations Specialist

Marketing Operations Specialist

This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the Digital Marketing Manager. The Marketing Operations Specialist is responsible for ensuring that our marketing technology, automation workflows, attribution, and analytics are seamlessly integrated and aligned with our business objectives. This role will help ensure our marketing efforts are efficient, data-driven, and impactful. You'll play a crucial part in providing a framework to help improve our demand generation strategy and support the execution of marketing activities across email, SMS, web, and other channels.

1. Manage Marketing Technology :

• Oversee and manage our marketing automation platform (HubSpot) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (sitecore).
• Ensure seamless communication between systems and maintain a smooth flow of data across each tool.
• Optimize the tools and processes currently in place.
• iCapture integration expertise and campaign set up with ability to troubleshoot.
• Manage Microsoft Bookings set up process.

2. Create and Optimize HubSpot Marketing Automation Programs :

3. Track and Measure Marketing KPIs :

4. Collaborate Cross-Functionally :

Qualifications Required :

The successful candidate will have strengths in the following :