Talent.com
Performance Marketing Specialist

Performance Marketing Specialist

PavagoCincinnati, OH, US
3 days ago
Job type
  • Full-time
Job description

Performance Marketing Specialist

Position Type : Full-Time, Remote

Working Hours : U.S. Time Zone

About the Role : We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.

You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact.

Responsibilities :

Campaign Strategy & Execution :

  • Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
  • Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
  • Create, test, and refine ad creatives, audiences, and messaging for peak performance.
  • Collaborate with content, creative, and marketing teams to ensure message consistency.

Optimization & Growth :

  • Monitor campaign performance daily to identify improvement opportunities.
  • Conduct A / B testing on creatives, audiences, and landing pages.
  • Optimize bids, budgets, and targeting to maximize ROI and efficiency.
  • Stay updated on platform changes and best practices to maintain competitive advantage.

    • Analytics & Reporting :

  • Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
  • Use analytics tools (Google Analytics, Tag Manager, platform dashboards) to evaluate performance.
  • Prepare and present performance reports with actionable insights and recommendations.
  • Use data-driven findings to refine overall paid media strategy.

    • Collaboration & Strategy Alignment :

  • Work closely with marketing and sales teams to align paid campaigns with business objectives.
  • Contribute to broader marketing strategies that integrate paid, organic, and content channels.
  • Support the creative process by providing data-backed feedback on ad messaging and visuals.

    • What Makes You a Perfect Fit :

  • You're a data-driven marketer who loves experimenting and improving campaign results.
  • You understand how to build, scale, and optimize campaigns that convert.
  • You thrive on combining analytical thinking with creative execution.
  • You're proactive, detail-oriented, and passionate about performance marketing.

    • Required Experience & Skills (Minimum) :

  • 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn).
  • Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.
  • Solid understanding of PPC, attribution models, and conversion tracking.
  • Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools.
  • Excellent communication, time management, and project coordination skills.

    • Ideal Experience & Skills :

  • Experience in both Lead Generation and E-commerce campaign strategies.
  • Familiarity with CRM or automation tools (HubSpot, Salesforce, Marketo).
  • Understanding of funnel marketing and audience segmentation.
  • Google Ads and Meta Ads certifications.
  • Experience managing multiple ad accounts or client portfolios.

    • What Does a Typical Day Look Like? A Performance Marketing Specialist's day is a mix of execution, analysis, and optimization. You will :

  • Review campaign performance dashboards and metrics.
  • Launch, adjust, and optimize ad campaigns based on real-time data.
  • Collaborate with design and content teams on new creatives.
  • Experiment with new targeting, bidding, or ad formats.
  • End the day analyzing trends and preparing strategy updates.

    • In short : you'll be the driving force behind scalable, data-backed marketing success.

    Key Metrics for Success (KPIs) :

  • Click-Through Rate (CTR)
  • Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Conversion Rate
  • Lead or Sales Volume Growth
  • Budget Utilization Efficiency

    • Interview Process :

  • Application Review Evaluation of experience and alignment with requirements.
  • Initial Interview Discussion of background, paid media experience, and fit.
  • Technical Interview Campaign review and strategy-based discussion.
  • Final Interview Deep dive with leadership to assess alignment and potential.
    • Create a job alert for this search

    Performance Marketing Specialist • Cincinnati, OH, US

    Related jobs
    Marketing Coordinator / Event Specialist

    Marketing Coordinator / Event Specialist

    Bath Concepts Independent DealersCincinnati, OH, US
    Full-time
    Quick Apply
    Marketing Coordinator / Event Specialist We are seeking highly motivated, driven, and goal-oriented individual to become part of our Marketing Team!. We're seeking a dynamic Marketing Coordinato...Show moreLast updated: 30+ days ago
    • Promoted
    Sr Specialist, Regional Marketing - REQ # 1370

    Sr Specialist, Regional Marketing - REQ # 1370

    Mitsubishi Electric US, Inc.Hebron, KY, US
    Full-time
    Mitsubishi Electric Trane HVAC US LLC is looking for a Sr Specialist, Regional Marketing in Hebron, KY.The Sr Specialist, Regional Marketing is responsible for a variety of marketing activities foc...Show moreLast updated: 3 days ago
    • Promoted
    Marketing Operations Specialist

    Marketing Operations Specialist

    Aero FulfillmentMason, OH, US
    Full-time
    Marketing Operations Specialist.We're looking for a detail-oriented Marketing Operations Specialist to join our team and help drive measurable results across multiple marketing channels.This role b...Show moreLast updated: 12 days ago
    • Promoted
    Marketing Analyst

    Marketing Analyst

    Emery Oleochemicals LLCCincinnati, OH, US
    Full-time
    Work Environment : On-site, Office Setting.Employment Type : Full-Time, Exempt.The Marketing Analyst supports the marketing, sales, and commercial strategy teams by collecting, organizing, and analyz...Show moreLast updated: 5 days ago
    • Promoted
    Sports Minded Marketing Representative

    Sports Minded Marketing Representative

    Alimark Marketing, Inc.Cincinnati, OH, US
    Full-time
    Alimark Marketing is a Cincinnati-based marketing firm that values drive, discipline, and a competitive mindset.We're hiring sports-minded individuals who are looking to start a career in marketing...Show moreLast updated: 30+ days ago
    • Promoted
    Acquisition & Lifecycle Marketing Manager

    Acquisition & Lifecycle Marketing Manager

    Spectrum Laboratories, LLCCincinnati, OH, US
    Full-time
    The Acquisition & Lifecycle Marketing Manager is responsible for driving customer acquisition, retention, and loyalty through performance-based marketing campaigns and lifecycle initiatives.Thi...Show moreLast updated: 30+ days ago
    SEO Specialist

    SEO Specialist

    RM Staffing B.V.Cincinnati, OH, US
    Full-time
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Show moreLast updated: 30+ days ago
    • Promoted
    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    WesBanco Bank Inc.Cincinnati, OH, United States
    Full-time +1
    VP, Segment Marketing Manager - Marketing.The employee is split between remote and office work on a formalized schedule.Consideration for location will be. Youngstown Main OH, Bank Plaza WV, Blue As...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Market Feedback Specialist

    Digital Market Feedback Specialist

    Earn HausWhite Oak, Ohio, US
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show moreLast updated: 1 day ago
    • Promoted
    Events & Marketing Assistant (Federal Work Study)

    Events & Marketing Assistant (Federal Work Study)

    Northern Kentucky UniversityHighland Heights, KY, United States
    Full-time
    Events & Marketing Assistant (Federal Work Study).The department is open Monday-Friday, 8 : 15 am-4 : 30 pm (hours can vary each day by the student's class schedule). There may be some evening or weeken...Show moreLast updated: 30+ days ago
    • Promoted
    Communications Specialist

    Communications Specialist

    Swift7 ConsultantsCincinnati, OH, US
    Full-time
    We are seeking a talented and motivated Communications Specialist to join our team.The ideal candidate will have a passion for storytelling, a keen eye for detail, and the ability to craft compelli...Show moreLast updated: 30+ days ago
    • Promoted
    Athletic Marketing & Promotions Internship

    Athletic Marketing & Promotions Internship

    Northern Kentucky UniversityHighland Heights, KY, United States
    Internship
    Athletic Marketing & Promotions Internship.Varies, some nights and weekends will be required.The Athletic Marketing & Promotions Intern will report to the Assistant Athletic Director for Marketing ...Show moreLast updated: 30+ days ago
    • Promoted
    FEP Performance Specialist

    FEP Performance Specialist

    Ohio StaffingCincinnati, OH, US
    Full-time
    Elevance Health Job Opportunity.Elevance Health is a health company dedicated to improving lives and communities and making healthcare simpler. We are a Fortune 25 company with a longstanding histo...Show moreLast updated: 3 days ago
    Marketing Specialist

    Marketing Specialist

    King City GardensCINCINNATI, OH, US
    Full-time
    Quick Apply
    This JOB DESCRIPTION (JD) summarizes the essential responsibilities, activities, qualifications, and skills for the role listed. This JD is not all inclusive and other roles and responsibilities may...Show moreLast updated: 30+ days ago
    • Promoted
    Events Marketing Assistant

    Events Marketing Assistant

    Next Generation of LeadersCincinnati, OH, US
    Full-time
    The Events Marketing Assistant here at Next Generation of Leaders plays a vital role in supporting the marketing team in the development and execution of events campaigns and day-to-day brand aware...Show moreLast updated: 26 days ago
    Sales and Marketing Specialist

    Sales and Marketing Specialist

    Sinclair Broadcast GroupUSA, Ohio, Cincinnati
    Full-time
    This Job Description May Cause Extreme Excitement.At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say - it's something you can feel when you join the team.H...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Director Skilled Healthcare

    Marketing Director Skilled Healthcare

    Confidence Management SystemsCincinnati, OH, US
    Full-time
    Marketing Director Skilled Healthcare Full-Time Positions Available.TWO of our Skilled Long-Term Care Facility in.Represents and increases awareness through participation in marketing events.Assist...Show moreLast updated: 30+ days ago
    • Promoted
    Segment Marketing Manager

    Segment Marketing Manager

    CintasMason, OH, US
    Full-time
    Cintas is seeking a Segment Marketing Manager to join our team and create impactful marketing campaigns from beginning through completion. Along the creation journey this position will build and imp...Show moreLast updated: 30+ days ago