Associate Director, International Marketing, Content Lead, Rheumatology

Content Lead

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.

The Content Lead is responsible for leading the development and execution of integrated communication strategies, with an emphasis on designing, developing, and delivering HCP content across multiple channels. This role ensures strategic alignment with international business objectives, Area and LBU needs, oversees the end-to-end content creation processincluding customer segmentation and message tailoringand drives impactful communications to maximize customer engagement. The Content Lead continuously refines messaging strategies to enhance effectiveness and influence HCP behavior change, collaborating extensively with cross-functional stakeholders.

Responsibilities :

Integrated Communication Strategy & Tactical Leadership : Lead and co-develop integrated communication strategies and key promotional deliverables aligned with the Integrated Brand Plan.

Content Strategy Development & Execution : Direct the design and execution of content strategies to ensure tactical excellence and consistent alignment with business objectives; proactively refining approaches based on data, feedback, and evolving business needs.

Tailored Messaging & Channel Delivery : Develop, align, and oversee creation of tailored messaging for HCP segments and value pools, ensuring delivery across relevant channelsincluding promotional materials, response handlers, HCP engagements, and congresseswhile continuously refining content and messages informed by the ACE Impact Framework.

Content Model Integration & Adoption : Drive adoption and integration of the new Content model, ensuring consistent implementation across all key content initiatives and collaborating with INBT, Area, and affiliates.

Competitive Insights & Content Differentiation : Conduct competitive landscape assessments to gather insights, evaluate, and adjust content to ensure differentiation, competitive readiness, and messaging effectiveness.

Collaboration & Content Approval : Collaborate with Marketing, Medical, Regulatory, Market Access, OEC, Legal, and affiliate teams to ensure robust content approval processes and efficient distribution.

Qualifications :

• Proven pharmaceutical brand experience, including direct customer engagement.
• Demonstrated expertise in therapeutic / disease areas, strategic communications, HCP segmentation, and cross-functional collaboration.
• Relevant experience in sales and marketing, with practical knowledge of Veeva and the content approval process.
• Strong ability to manage multiple priorities and deliver high-impact results within a dynamic, fast-paced environment.
• Demonstrates a proactive and collaborative attitude; fosters strong relationships with peers, cross-functional teams, and external stakeholders to drive performance.
• Skilled at influencing others, including those without direct authority.
• Exceptional written, verbal, and interpersonal communication skills; meticulous attention to detail.
• Consistently upholds ethical standards, regulatory obligations, and legal requirements.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

US & Puerto Rico only - to learn more, visit Equal Employment Opportunity Employer

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more : Reasonable Accommodations