Sr. Director, Partner Marketing & Demand Generation

Sr. Director, Partner Marketing & Demand Generation

At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customersand our customers' customersto make better, more confident decisions. The world's top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

Teradata is seeking a hands-on, data-driven Sr. Director, Partner Marketing & Demand Generation to lead co-marketing, demand generation and enablement initiatives with strategic partners including major cloud providers, key ISVs, and select regional SIs. This role is ideal for a B2B marketing professional with strong business acumen, experience in partner marketing, programs, demand generation and enablement, and a passion for driving measurable global and regional impact through focused initiatives in a lean operating environment.

Key Responsibilities

• Collaborate with strategic partners (e.g., Microsoft, AWS, GCP) to plan and execute joint marketing initiatives including in-person events, webinars, virtual events, and targeted campaigns.
• Design and execute partner marketing campaigns that generate high-quality leads and convert to marketing qualified leads (MQLs), supporting pipeline growth and sales acceleration.
• Use analytics and performance metrics to optimize campaign effectiveness, MDF allocation, and partner engagement strategies.
• Manage marketing development funds (MDF) and program funds with precision to maximize ROI and lead generation impact.
• Be key stakeholder and input provider into all partner program aspects, incentives and enablement to help drive holistic partnership activation and acceleration.
• Serve as the central point of contact for partner communicationsensuring clear, consistent, and timely updates across internal stakeholders and external partner teams and channel. Facilitate alignment through newsletters, briefings, and shared success stories.
• Develop and tailor partner-facing content and sales enablement packages that support field teams and partner sellers in driving demand.

Who You'll Work With

You will work closely with Partner Sales and Development, Product Marketing, and Digital Marketing to ensure consistent messaging and alignment across channels.

What Makes You a Qualified Candidate

Bachelor's degree in Marketing, Business, or related field; MBA a plus. 10+ years of industry experience in B2B partner marketing, preferably in software or consulting environments. Job experience at a CSP is a plus. Strong understanding and previous experience of digital marketing, lead generation, and partner enablement. Experience with partner program designs and incentives is a plus. Proven ability to manage programs agile and with limited resources and small teams. Experience with campaign analytics, CRM systems, and marketing automation platforms.

What You Will Bring

Excellent communication skills and ability to translate technical concepts into compelling partner messaging and internal and external communications. Demonstrating strategic thinking and planning capabilities. Comfortable with internal and external executive engagement. Comfortable navigating ambiguity and driving clarity and execution. This role is remote-friendly with occasional travel required for partner events and internal alignment.

Why We Think You'll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are. Teradata is proud to be an equal opportunity employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status. We welcome and encourage individuals from all backgrounds to apply and join our team, bringing their unique perspectives and experiences to help us innovate and grow.