Director Demand Generation

Overview

Location : This position may work remotely anywhere in the United States of America.

About the company

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®. We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting.

About the role

The Director, Demand Generation will design and execute a comprehensive demand generation strategy to drive awareness, acquire leads, and convert opportunities into revenue. This leader will combine strategic vision with hands-on execution, leveraging best-in-class marketing technology and analytics to scale pipeline growth. They will manage both the growth marketing and marketing operations teams, ensuring alignment of strategy, execution, and measurement.

What you’ll do

• Demand Generation Strategy & Leadership

Develop and execute a data-driven demand generation strategy aligned to revenue goals, from top-of-funnel lead acquisition to sales conversion.

Lead all paid demand efforts, including paid search, paid social, display advertising, and retargeting.

Lead the marketing operations team, owning the marketing automation platform (HubSpot, Eloqua, Marketo, or similar), the platform–Salesforce integration, and the entire martech stack.

What you’ll bring

Seniority level

Employment type

Job function

Industries

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