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Vice President, U.S. Direct Sales - Military, Federal, Public Safety
Vice President, U.S. Direct Sales - Military, Federal, Public SafetyX-Force • Atlanta, GA, US
Vice President, U.S. Direct Sales - Military, Federal, Public Safety

Vice President, U.S. Direct Sales - Military, Federal, Public Safety

X-Force • Atlanta, GA, US
30+ days ago
Job type
  • Permanent
  • Quick Apply
Job description

Help protect those who protect us. We’re seeking a senior sales executive to lead and scale a high-performance, U.S.-based direct sales organization serving the Department of Defense (DoD), Federal Government agencies, and Public Safety/Law Enforcement. You’ll own the U.S. direct sales number, build a quota-carrying team, and drive growth for mission-critical training and simulation solutions that improve speed, accuracy, judgment, and overall readiness—while reducing training time, logistics, and cost.
Key Responsibilities
  • Own the number: Deliver annual and multi-year direct sales order targets across DoD, Federal, and Law Enforcement segments.
  • Build & lead the team: Recruit, mentor, and manage a quota-carrying sales force (AEs and SDRs); instill a performance culture with clear expectations and accountability.
  • Territory strategy: Design and execute coverage aligned to U.S. Military Commands, Federal Agencies, and priority Law Enforcement markets.
  • Government sales motion: Establish a repeatable sales process synchronized to requirements generation, budget cycles, procurement lifecycles, and contract vehicles (IDIQs, BPAs, sole-source, etc.).
  • Pipeline & forecasting: Implement rigorous pipeline hygiene, forecasting accuracy, and performance dashboards in Salesforce CRM.
  • Stage governance: Define and enforce stage criteria from lead qualification through demo, funding alignment, proposal/quote submission, and award negotiation.
  • Cross-functional alignment: Partner with Product and Marketing to ensure messaging, demos, and solution positioning map to real mission use cases.
  • Voice of the customer: Advocate for roadmap priorities based on field intelligence and operational needs.
  • Executive engagement: Build senior relationships within training commands, procurement offices, and law-enforcement leadership; elevate deal strategy and capture.
  • Market expansion: Identify whitespace, expand into new territories and programs, and accelerate wins on existing and new contract vehicles.
Required Qualifications
  • 10+ years of direct sales leadership in defense, simulation/training systems, AR/VR, or adjacent technology.
  • Demonstrated success selling into DoD, Federal Agencies, and/or Law Enforcement procurement entities.
  • Deep familiarity with the federal acquisition lifecycle, capture strategy, and common contract vehicles (e.g., IDIQ, BPA, sole-source).
  • Proven ability to build and scale territory-based federal and law-enforcement sales organizations.
  • Established network within military training commands, federal procurement, or law-enforcement training leadership.
  • Proficiency with Salesforce CRM for pipeline, forecasting, and dashboarding.
  • Willingness to travel 40–60% to key installations, procurement offices, and end-user training sites.
Desired Qualifications
  • Prior federal service or government contracting background.
  • Experience selling hardware + software + services bundles, especially in training/emulation technologies.
  • Familiarity with requirements generation pathways and funding cycles.
  • Existing relationships with agencies such as U.S. Army PEO STRI, USMC TECOM, FBI Tactical Training, State POST organizations, etc.

If you’re passionate about leading from the front and closing complex, multi-stakeholder deals that directly enhance mission readiness, this role is your next step.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.
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Vice President, U.S. Direct Sales - Military, Federal, Public Safety • Atlanta, GA, US

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