Senior Coordinator, Influencer Marketing & Advocacy

Overview

Join to apply for the Senior Coordinator, Influencer Marketing & Advocacy role at Gap Inc.

This position can be based in New York City or Los Angeles.

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

The Role

The Sr. Coordinator of Influencer Marketing & Advocacy is the engine that keeps our creator programs moving. Sitting on Gap Inc.’s centralized Marketing Shared Services team, you’ll play a crucial role in bringing influence and advocacy strategies to life across multiple brands. From fueling creator affiliate programs to building day-to-day connections with advocates, you’ll help scale our community, spark cultural relevance and drive real impact.

You’ll work side by side with marketing, merchandising and top social media platform partners, as well as multiple internal teams, to ensure our creator affiliate and advocacy efforts are seamless, engaging and effective. The ideal candidate is a social media native who loves discovering rising creators, has an eye for what’s next to trend, is an exceptional communicator, and can balance creativity with detail, polish and great execution.

What You’ll Do

• Influence & Advocacy Support
• Partner with the Sr. Manager of Influencer Marketing and Advocacy to bring affiliate and advocacy strategies to life
• Coordinate cross-functional needs for influencer / affiliate gifting, outreach and campaign execution
• Support creator advocacy campaigns to ensure constant flow of scroll-stopping, trend-driving content
• Drive always-on creator outreach, identifying new engagement opportunities and building lasting relationships with creators
• Creator Affiliate Support
• Work closely with the centralized affiliate team to align efforts for maximum impact
• Assist with creator affiliate campaign execution on owned platforms and external platforms like LTK and ShopMy
• Help manage brand TikTok Shops, from targeted outreach and sampling efforts to spotting viral product moments
• Partner with merchandising teams to connect key product priorities to creator commerce opportunities
• Ad-Hoc Support
• Develop and distribute newsletters and mass communications to our growing community of creator advocates and affiliates
• Track, measure and report results with a focus on continuous optimization
• Assist in executing product gifting and outreach requests from PR, brand marketing and paid media teams
• Provide on-the-ground support for photo shoots, brand events, conferences and conventions, or other activations when needed

Who You Are

This position can be based in New York City or Los Angeles

Benefits at Gap Inc.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World\'s Best Employers and one of the Best Employers for Diversity.

Hourly Range : $25.20 - $31.60 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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