Director, Brand Experience Go-To-Market

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Director of Brand Experience Go-To-Market will lead initiatives that strengthen Visa’s brand presence and increase relevance with next-generation consumers. As part of the Brand Experience team within the Global Brand Management function, this role blends strategic brand management with growth marketing and innovation—identifying emerging trends and customer needs, creating demand through compelling brand experiences, and leveraging AI to elevate design and engagement. Success will be measured by growth in branded experiences, deeper partner integration, and scalable adoption of platforms that shape the future of brand interaction.

Key Responsibilities

• Grow Brand Visibility : Set and execute growth goals that prioritize impactful brand experiences, build and manage a pipeline of Visa brand integrations across partners and geographies, and enable scalable regional expansion.
• Generate Brand Pull : Use research insights to influence partner decisions, develop testing plans across payment touchpoints to lift brand engagement, and resolve top barriers for brand integration by addressing technical, commercial, and operational challenges.
• Platform Go-to-Market : Translate market intelligence into platform requirements, build revenue models to create demand, and apply predictive and generative AI to enhance brand design and approval workflows.
• Identify Brand UX Trends : Track emerging UX trends to guide creative teams and lead innovative brand experience projects that strengthen trust and elevate Visa’s market perception.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for sponsorship.

Qualifications

Basic Qualifications

Preferred Qualifications

Additional Information

Work Hours : Varies upon the needs of the department.

Travel Requirements : This position requires travel 5‑10% of the time.

Mental / Physical Requirements : This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 178,300.00 to 258,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job‑related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.

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