Director of Marketing, Digital Growth and Guest Experience

About the Marketing Department :

The Marketing team drives brand awareness, customer engagement, and trip bookings through strategic campaigns, compelling content, and data-driven insights. They manage digital and traditional marketing channels, optimize customer outreach, and enhance the brand's presence to inspire travelers and grow the business.

The department is comprised of several teams, which include the below :

• Direct Mail & CRM : Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.
• PR & Partnership : Builds brand awareness and credibility through media outreach, strategic partnerships, and influencer collaborations to expand Backroads' reach.
• Website Management : Oversees the website's content, functionality, and user experience to ensure seamless navigation, accurate information, and optimized conversion.
• Brand, Content, Community : Responsible for the creative design, content and social media presence for the Backroads brand.

About the Role :

The Director of Marketing, Digital Growth and Guest Experience plays a key leadership role in driving new and repeat bookings and optimizing the digital customer journey across Backroads. This position oversees performance marketing, web strategy, analytics, and site production to maximize guest acquisition, lead generation, and trip bookings. This is a hands-on leadership position that requires a strong focus on data-driven decision-making and continuous optimization, ensuring our digital presence delivers both impact and exceptional guest experience.

What You'll Be Doing :

Strategy & Leadership

Channel & Web Management

Cross-Functional Collaboration

What You'll Need to Be Successful :

Work Environment :

About Backroads :

At Backroads we're passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages - including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.

Why Backroads :

At Backroads, we value every single member of our staff, and we're proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have - you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud - delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive :

Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary Ranges :

$180,000.00 - $220,000.00

At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.

New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.

Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.