Marketing Specialist, Fashion

Marketing Specialist Fashion

Varsity Spirit, a Varsity Brands company, is the driving force in spirit across cheer, dance, band, and yearbook. For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts, and yearbook. Focused on safety, entertainment, and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

Our Commitment To Safety : At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been and remain steadfastly committed to doing our part to create a safe and positive environment for our participants' physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements.

Work Type : Hybrid

Location Details : Memphis, TN

Travel Requirement : Travel and attendance at events, photoshoots, and trainings is required. Travel may include overnight stays.

How You Will Make An Impact : As the Marketing Specialist Fashion, you'll be the execution engine behind our Varsity Spirit Fashion (VSF), Varsity All Star Fashion (VASF), and Varsity Performing Arts (VPA) marketing efforts. You'll manage the moving pieces that bring our campaigns, events, and content to life.

What You Will Do :

• Own tactical execution of marketing assets and launch timeline for all catalog and product launches
• Maintain and update fashion-related web pages across various domains, including B2B and D2C
• Coordinate development of print advertising assets for multiple catalogs and tradeshows
• Build and help manage lead forms, surveys, and QR codes to support campaigns, events, and sales team requests
• Partner with the email team to develop compelling content for B2B and D2C promotions and nurture campaigns
• Coordinate with cross-functional partners to keep various project timelines, deliverables, and creative assets on track
• Support social content development and execution for Varsity Performing Arts, ensuring alignment with brand voice and campaign priorities
• Assist in planning and logistics for fashion-related events, tradeshows, and photoshoots, including casting calls and model coordination to ordering giveaways and signage
• Oversee timeline and manage deliverables for digital advertising assets in venue across multiple competitions
• Assist with influencer and content creator coordination, including briefs, project communication and fulfillment
• Coordinate with internal stakeholders and creative partners, ensuring smooth project handoffs and timely execution
• Provide support for sales resources and asset development and other special projects as assigned
• Collaborate with sponsorships team to enhance existing partnership assets and identify new opportunities to leverage strategic partners

Qualifications :

Knowledge / Skills / Abilities :

Education / Experience :

Physical Requirements :

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Join the Best Team in Sport & Spirit : At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions BSN SPORTS and Varsity Spirit and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

Our Values :

Our Benefits :

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.