Senior Director, Loyalty and Channel Marketing

Senior Director Of Loyalty And Channel Marketing

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Preferred locations : New York Support Center (225 Varick St. New York, NY) Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE Atlanta, GA)

We are seeking a dynamic and strategic professional to join Shake Shack as the Senior Director of Loyalty and Channel Marketing. This role is responsible for building and growing our Shake Shack Loyalty Program, overseeing our CRM and Lifecycle channels, and managing our Delivery services across both first-party / native channels and third-party platforms. The role will focus on acquiring new loyalty guests, increasing transaction volume, enhancing customer engagement, and building a strong brand presence in the delivery and digital ordering space.

The right candidate has led a large scale loyalty program in the on-premise retail space (preferably QSR) and has developed integrated marketing strategies that promote delivery options, foster customer loyalty, and support business growth. They will work cross-functionally to create compelling campaigns, optimize channel performance, and ensure a seamless customer experience that aligns with Shake Shack's brand values. They have managed and led cross-functional teams, with a growth mindset and ambition to scale programs. They have strong interpersonal and account management skills, analytical capabilities and strategic acumen.

Job Responsibilities :

• Build and deploy a best-in-class Loyalty program across Shake Shack's own channels integrate existing offer and CRM touchpoints to create a Lifecycle based approach to Loyalty. Scale the program with key acquisition levers and strategies while building strong incentives for guest retention into the program
• Lead the holistic strategy in Delivery (both first and third party) to drive growth and sales. Identify and execute key opportunities across advertising, promotions, product and activations. Analyze sales data, market trends, and competitive activity to identify opportunities for growth and differentiation
• Oversee CRM and Lifecycle marketing programs, inclusive of our promotional calendar, email and push marketing programs and strategies. Build a guest segmentation strategy that drives both acquisition and retention
• Drive our channel marketing strategy, including the gift card program (both digital and physical) in our first and third party channels. Develop compelling promotions, campaigns and B2B partnerships

Minimum Qualifications :

Preferred Qualifications :

Benefits at Shake Shack :

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively :

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually builtand the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.