Growth Marketing Manager

Growth Marketing Manager

At Sweatpals, our mission is to help people build real connection through movement - and empower the next generation of fitness entrepreneurs.

We believe working out should be joyful, social, and inclusive - not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.

Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even million-dollar businesses. Hosts use our platform to run their business - from ticketing and memberships to marketing tools.

As we scale, growth marketing will play a critical role in fueling top-of-funnel demand. You'll help us reach more Pals and Hosts, expand city by city, and turn Sweatpals into a habit for millions.

The Role

We're hiring a Growth Marketing Manager to own acquisition and top-of-funnel demand across paid performance, social strategy, search, and conversion optimization. This role is built for a performance-first marketer who can drive measurable growth and lead our acquisition engine with clarity, speed, and creativity.

You'll run experiments, scale high-performing channels, guide the social strategy (with execution support from our coordinators and designer), and bring new Pals and Hosts into our ecosystem.

What You'll Own

• Own paid performance marketing across Meta, TikTok, and Google optimizing CAC and ROAS
• Lead the social strategy and content direction (execution supported by two coordinators and a designer)
• Drive SEO and ASO to increase organic discovery and app growth
• Improve acquisition funnels, from landing pages to app store conversion and retargeting
• Launch city-level and national growth campaigns that drive RSVPs and GMV
• Analyze performance data, share insights, and make fast, data-backed decisions
• Own attribution, reporting, and experimentation across top-of-funnel channels
• Collaborate with Product and Design to optimize conversion flows and growth loops
• Test, learn, and scale what works with a mindset of continuous improvement

Who You Are

Success Looks Like

Compensation

Why Join Sweatpals

At Sweatpals, you'll build more than campaigns you'll help shape the future of how people find belonging through movement. If you're motivated by ownership, creativity, and measurable impact, this is a place where your work will truly matter. We move fast, think boldly, and operate with high trust and high expectations.

You'll thrive here if you :

We're still early which means your work will shape our path, our growth engine, and our impact on communities everywhere. If you're excited by challenge, autonomy, and building something that matters, you'll feel at home here.