Sr. Director, Marketing

Senior Director Of Marketing

DAT is at the heart of the transportation industry. Every day, hundreds of thousands of carriers, brokers, and shippers rely on us to move freight efficiently across North America. As we enter our next phase of growth, we're transforming how we tell our story, attract new customers, and engage our community across digital and physical channels. We're looking for a Senior Director of Marketing to lead acquisition, content, and brand strategy across our business segments - a creative, data-driven leader who can shape how DAT shows up in the market, and drive measurable impact through the full marketing funnel. This is a high-visibility, high-impact role for a growth-minded leader who's ready to scale an iconic brand in the logistics tech space.

What You'll Do

• Drive Full-Funnel Optimization and Growth
• Build and execute integrated acquisition strategies across paid, organic, social, events, and content to generate pipeline that meets or exceeds annual revenue targets.
• Translate business goals into data-backed campaign plans aligned to each segment's GTM motion.
• Partner with Product Marketing, RevOps, and Sales to measure and ensure funnel health.
• Continuously optimize channel mix, messaging, and budget allocation.
• Lead a Scalable Content and Demand Engine
• Define and execute DAT's content strategy to drive awareness, thought leadership, and conversion.
• Build content frameworks that support product launches, vertical plays, and ABM programs.
• Measure and optimize content performance across the funnel.
• Build Data-Driven Infrastructure
• Implement an analytics framework to connect marketing activities to pipeline and revenue outcomes.
• Partner with RevOps and Product to evolve our marketing technology stack.
• Lead funnel optimization initiatives.
• Establish clear KPIs and reporting cadence.
• Own our Company Brand
• Manage PR and Comms and partner with Product Marketing to define messaging.
• Oversee development of creative assets and storytelling across channels.
• Manage brand guidelines and ensure consistent visual and verbal identity.
• Develop and Scale a High-Performing Team
• Lead and grow a team of channel, content, and operations experts.
• Mentor emerging leaders and foster cross-functional alignment.
• Manage agency and vendor partnerships.
• Balance strategic leadership with hands-on execution.

Experience & Expertise

Skills & Attributes

Strategic storyteller : You know how to use content and narrative to inspire, educate.