Director, Marketing

Job Description

Job Description

At HealthFirst, our relentless dedication to saving lives drives us forward every day. With an impressive track record of approximately 1,000 lives saved annually and a remarkable total of 52,000 lives saved throughout our storied history, we make an undeniable impact. Each life saved is far more than a statistic; it represents the cherished connection between loved ones, family members, and dear friends. We stand resolute in our commitment and determination to make a lasting impact.

JOB OVERVIEW :

Seeking a Marketing Director to lead and execute the company's marketing strategy, emphasizing brand development, digital lead generation, market segmentation research, sales enablement and effective engagement through direct and distribution sales channels in the dental and medical markets. This position requires expertise in strategic planning and execution using structured frameworks such as the Big Picture methodology to develop, implement, and measure impactful marketing initiatives.

KEY RESPONSIBILITIES :

• Develop and execute a comprehensive marketing strategy aligned with company priorities to increase sales across the direct and distribution channels of medical and dental markets.
• Lead cross-functional collaboration with other functions primarily including Sales, Finance, and Customer Service to ensure marketing initiatives are integrated, aligned, and outcome-driven.
• Proactively collaborate with channel partners in establishing shared vision and priorities, and aligning teams to set and achieve realistic goals and work plans.
• Develop, prioritize and refine the company’s market segmentation and customer targeting strategies, supported by clearly identified value propositions identifying competitive advantages.
• Establish clear goals, performance metrics, and a culture of accountability to ensure team focus, execution, and continuous improvement.
• Build, mentor, and lead a high-performing marketing team across upstream, downstream, digital, and product development disciplines.
• Help define and lead Voice of Customer (VOC) initiatives and market research to uncover insights that shape product strategy and innovation.
• Collaborate with product teams to develop and launch differentiated solutions, grounded in customer needs and market demand.
• Create compelling business cases, positioning strategies, and pricing models that support adoption and profitability.
• Lead go-to-market execution and product launches, ensuring alignment of messaging, timing, and operational and regulatory requirements.
• Align with the go-to-market needs of the Sales team in the development of sales enablement tools and training resources.
• Oversee development and management of a digital marketing strategy that includes SEO / SEM, email, social media, web properties and sales automation.
• Ensure a unified and compelling brand presence across all touchpoints, reinforcing the company’s mission and market leadership through education and product innovation.
• Track and analyze marketing performance metrics, leveraging data to optimize campaigns and inform strategic decisions.
• Manage the marketing budget effectively, ensuring smart investment allocation and measurable ROI.
• Maintain compliance with healthcare regulations and marketing standards, ensuring all initiatives meet industry requirements.

SPECIFIC KNOWLEDGE & SKILLS :

GENERAL SKILLS & COMPETENCIES :

MINIMUM WORK EXPERIENCE :

PREFERRED EDUCATION :

Typically, a bachelor’s degree or global equivalent in related discipline. Master’s degree or global equivalent a plus.

TRAVEL / PHYSICAL DEMANDS :

Travel can be as much as 25%. Office environment. No special physical demands are required.

COMPLEXITY :

Work on complex, numerous and unique issues where analysis of situations or data requires in-depth knowledge of the company and an evaluation of intangibles. Knowledge of all areas within sub-function(s) derived from experience in non-management and middle-management roles allowing for innovative concepts and promoting new ideas within the function.

STRATEGY :

Participate in establishing the strategic direction to ensure alignment with overall Company strategy and initiatives. Focus may be on the execution of large and / or complex processes. Translate and guide team to implement strategy.

SUPERVISION :

Direct and control activities through managers or senior professional level staff who have responsibility for the operation of the assigned area and / or process or system.

INTERACTION :

Regularly interact with executives and / or major customers / stakeholders. Ability to negotiate with suppliers or management and influence senior level leaders regarding matters of significance.

SCOPE :

Typically direct a large complex section of a department or a complex department with significant scope and financial and operational impact. Role may focus on executing a large and very complex / complicated process. Accountable for performance, results and staffing. Make recommendations for the objectives, policies and plans of the sub-function(s). Fully accountable for meeting the strategic and operating objectives of the sub-function(s). Develop proposed budgets for approval and manage budget once approved. Operate with substantial latitude for un-reviewed action or decision. Often plays a role in high-level projects that have an impact on the company’s future direction.

MANAGEMENT DUTIES :

Can hire, terminate, or promote and is aware of higher-level functional issues and concerns. Makes decisions on salary increases, performance reviews, disciplinary actions, etc.

PERFORMANCE REQUIREMENTS :

Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meeting expectations or consistently exceed expectations.

The salary range for this position is $141,755-200,000-. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location / labor market, internal equity, etc.

BENEFITS : Other benefits available include : Medical, Dental and Vision Coverage, 401K Plan with Company Match, FTO, Work Life Assistance Program, & Educational Benefits.

HealthFirst is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.