Marketing Manager - Oncology

Marketing Manager

Our talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams, and creating targeted, evidence-based product messaging to deliver value to our customers. Marketing professionals are among our most versatile performers. AbbVie marketing professionals are involved in just about every aspect of our business.

It is an exciting time to join AbbVie's established hematology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer and build organizational capabilities around ultra rare diseases. Come join an inclusive AbbVie Oncology culture that fosters trust in each other, curiosity, growth in ourselves and our organization, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals.

Key Responsibilities Include :

• Develop tactics that align to the strategic brand plan primarily for peer-to-peer program, launch meetings, promotional and non-promotional deliverables.
• Support and participate in the development of strategy and tactics for upcoming new product launch.
• Manage external industry conferences and engage with external customers.
• Collaborate with the National Sales Director and in field teams (Strategic Account Executives, MSLs, FPATs, etc.) to coordinate launch meeting logistics and align with training initiatives.
• Utilize the MM2 system to effectively route marketing projects, helping to alleviate workload and streamline team priorities.
• Oversee peer-to-peer programs, including managing the bureau and associated p2p assets to maximize engagement and operational efficiency.
• Perform budget tracking and budget acumen with deliverables.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to "get in the shoes" of our consumers and health care providers.
• Manage internal / external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate on cross-functional teams.
• Communicate up, down, and laterally in an effective manner.
• Talent will be hired at a level commensurate with experience.

Qualifications

Basics :

Preferred :

Additional Information

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical / dental / vision insurance and 401(k) to eligible employees.

This job is eligible to participate in our short-term incentive programs.

This job is eligible to participate in our long-term incentive programs.

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.