Director, Engineering - Marketing Technologies

Director of Marketing Technologies

The Engineering team, organized by product groups, is responsible for the architecture, design, development and operations of all systems and applications supporting Five Below's Retail and Ecommerce footprint. Accordingly, we have Merchandising and Inventory Management, Stores, Supply Chain & Logistics, and Digital, BI & Data Platform, DevOps Engineering and Tools.

Five Below systems / applications supporting business functions are a combination of enterprise solutions and custom software built to create a seamless experience for our customers, driven by data assets, Infrastructure and cloud at its epicenter.

We are seeking a Director of Marketing Technologies to lead our analytics and marketing technology strategy for our e-commerce business. This leader will serve as the champion for Google Analytics (GA4) and related technologies, ensuring we capture the right data, design scalable solutions, and deliver insights that power smarter business decisions.

This role is hands-on and execution-driven. The Director will not only partner with product and business teams to help define strategy but will also take ownership of technical solution design and implementation, working closely with product, business, and engineering partners. They will also play a critical role in shaping and executing our customer lifecycle management and loyalty program strategy, ensuring the right data, tools, and integrations are in place to drive customer engagement and retention.

Key Responsibilities

• Own the vision and execution for marketing technologies and analytics platforms, with a primary focus on the Google Analytics ecosystem (GA4, GTM, BigQuery, Looker, etc.)
• Partner with product and business stakeholders to design and implement customer lifecycle management and loyalty program strategies, ensuring data-driven personalization and retention tactics
• Take hands-on ownership of technical solution design and implementation, including event tracking, data flows, tagging frameworks, and system integrations
• Represent engineering in cross-functional marketing and business discussions, ensuring solutions are technically sound, scalable, and maintainable
• Partner with business leaders to identify key e-commerce metrics (conversion, funnel performance, AOV, CLV, retention, channel performance, etc.) and define the right data capture and reporting frameworks
• Lead the evaluation and integration of marketing and loyalty technologies (e.g., CDPs, tag management systems, personalization engines, loyalty platforms, CRM, experimentation platforms)
• Lead engineering teams to implement analytics events, customer data integrations, and marketing technology solutions across web and mobile
• Ensure data governance and quality assurance, building trust in analytics and reporting
• Provide executive-level insight and storytelling to influence decisions while staying hands-on with dashboards, tagging, and implementation
• Build and mentor a small but high-impact team, while actively contributing as an individual technical contributor

Qualifications

This is a unique opportunity to build and own the marketing technology ecosystem at a leading e-commerce retailer, driving insights, personalization, and loyalty initiatives that impact millions of customers. If you're a hands-on technologist, strategic thinker, and business partner, this role is for you.

Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information.

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