Director, Analytics

Overview Director, Analytics role at Weber Shandwick. Lead the agency’s influencer analytics function, reporting to the SVP of Analytics. Turn complex data into narratives that shape influencer strategies and demonstrate impact to clients. You will architect how influencer effectiveness is measured at scale and guide real-time optimization and long-term program strategy. You will lead a cross-office analytics taskforce, formalize internal tools and frameworks, and drive consistent measurement across a wide range of verticals and platforms. This leadership position sits at the intersection of marketing, data, and storytelling. Responsibilities Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while also able to explain nuances of analysis to more junior staff. Collaborate with account, strategy, and creative teams to ensure influencer analytics are embedded at every stage of the campaign lifecycle. Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols. Design and own measurement frameworks that capture full-funnel impact of influencer campaigns — from reach and engagement to sentiment, brand lift, and conversion. Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports that provide performance insights, business implications, and clear storytelling and actionable ideas for executive audiences. Lead the agency’s Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches. Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling. Partner with Project Management (PM) and Operations (Ops) to understand team allocations and profitability of billable work for each project, working with team leads to optimize resourcing across billable projects and new business. Qualifications Strong interest in the creator economy, platform evolution, and the cultural impact of influencers. Demonstrated expertise and experience translating data and research into strategic insights and recommendations. 5 years of relevant full-time experience, with at least 4 years in influencer marketing analytics, social data, or digital measurement within an agency environment. Demonstrated expertise in designing measurement frameworks, performance benchmarking, and campaign optimization for influencer programs. Strong proficiency in data analysis and visualization; experience with Tableau, Power BI, Excel, or Google Data Studio preferred. Experience with SQL, Python, or R is a plus but not required. Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams. Work well within highly collaborative, multidisciplinary teams. Benefits Medical Dental Vision 401k (with employer match) Tuition Reimbursement Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul MyDays – Flexible holiday schedules Short-Term Disability Paid Employee Family Leave Family Building Benefit Salary range : $110,000 - $140,000 Note : Weber Shandwick is an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. Accommodation : We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact JobAppAccommodation@ipgdxtra.com. This email is strictly for applicants requiring special assistance accessing our employment website. Seniority level Director Employment type Full-time Job function Research and Analyst Industries : Public Relations and Communications Services Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Referrals increase your chances of interviewing at Weber Shandwick by 2x. J-18808-Ljbffr