Director of Marketing

Director Of Marketing

Design and execute a rigorous marketing function for a fast-growing robotics company. Youll split time between strategy and hands-on execution, delivering immediate pipeline while building for scale.

You own performance : qualified lead generation, acquisition costs, conversion rates, and pipeline velocity. Youre the marketing expert who collaborates with leadership on market direction while executing campaigns that work. You build the roadmap and the team to compound value over time.

Why Now : This year marks an inflection point : after 6 years of robotic deployments, were productizing, launching, and scaling our software platform as a standalone product. We need the right marketing partner to take the company to accelerate product growth while bringing novel technologies to market.

Responsibilities

Marketing Strategy

• Develop and own GTM strategy for robot product sales and platform launch
• Establish process for rapidly demand-testing new and existing products
• Define market, target customer segments, buyer personas, and competitive positioning.
• Allocate marketing budget across channels based on performance data
• Report regularly on progress toward goals; own CRM marketing functions and reporting
• Make data-driven decisions on what to scale, optimize, or kill

Execute Campaigns & Content

Lead Team & Cross-Functional Collaboration

Requirements