Director, Experiential Marketing

Job Description

Job Description

The Marketing department executes brand growth and revenue driving campaigns across the club’s business operations, including efforts involving ticket sales, community initiatives, social impact, brand awareness, and more.

The department is seeking a Director, Experiential Marketing that will support these campaigns with a specific emphasis on promotions, special events, grassroots, entertainment, and brand extensions by growing the cultural relevance and footprint of the Rays through lifestyle and artistic mediums such as art, food, music, fashion, etc. The ideal candidate will have a finger on the pulse of both local and national trends and a deep abiding love and knowledge of the sport of baseball with the intention of blurring the lines between the two. The role will also oversee the special events & promotions team.

Duties and Responsibilities

• Work cross departmentally with Procurement, Business Strategy & Analytics, and Ticketing departments on promotional strategy, schedule for gate giveaways, and ticket packages.
• Manage promotional budget and coordinate promotional item ordering for the organization.
• Strategize, develop and lead execution of brand extensions into cultural and lifestyle sectors (fashion, music, art, food) outside of the sport of baseball to expand the brand’s cultural relevance and presence throughout the market.

Develop and manage influencer & celebrity relationships.

Qualifications