Sr Sales Application Engineer

The Sr Sales Application Engineer for New Business Acquisition is responsible for driving revenue growth, managing key customer relationships, and overseeing the development and execution of strategic sales initiatives , while maintaining full ownership of Customer Service of their assigned accounts . This role blends both account management and sales management responsibilities, ensuring alignment between commercial objectives and c ustomer ne eds. The role demands a deep understanding of the market, competitive positioning, and the ability to collaborate cross-functionally to deliver tailored solutions that meet customer requirements and maximize profitability.

Key responsibilities

Business Development & New Opportunities : Identify new business opportunities within assigned market segments . Work with cross-functional team s to develop proactive business development plans that align with customer goals and market trends.

Sales Strategy & Growth : Develop and execute comprehensive sales strategies that maximize profitability and ensure business growth, set clear objectives , and drive revenue expansion across assigned accounts and market segments.

Account Management Leadership : Oversee and manage the daily maintenance of key customer accounts, e nsure strong relationships are established with decision-makers and influencers within key accounts.

Customer Engagement & Solution Development : Collaborate with customers to define technical requirements, identify solutions, and ensure the successful application of products. Build and maintain strong relationships with key decision-makers, serving as the primary point of contact for customer needs and technical support. Monitor customer satisfaction levels and take proactive steps to address any issues. Ensure alignment with key supplier metrics, including quality, delivery, cost, and innovation. Advocate for corrective actions when necessary and ensure customer needs are met consistently.

Pricing & Market Strategy : Contribute to market-driven pricing strategies and maintain awareness of competitors' activities, strengths, and weaknesses , in collaboration with Head of Sales. Ensure compliance with the company's commercial policies, including quote and contract review procedures. Work with cross-functional teams to ensure that customer contracts and sales activities meet organizational standards.

Sales Forecasting & Reporting : . Track progress through CRM Tools , providing meaningful short and long-term forecasts.

Cross-Functional Collaboration : Work closely with S ales, E ngineering, and P roduct ion teams to ensure product solutions meet customer needs and to identify opportunities for new product development.

Product Application & Customization : Coordinate with E ngineering to apply existing products to customer specifications and drive custom product solutions when necessary. Conduct product demonstrations, troubleshoot technical issues, and provide post-sales support to ensure customer success.

Customer Advocacy & Negotiation : Serve as the voice of the customer in the organization, ensuring products meet customer expectations for S afety, Q uality, D elivery, and C ost. Manage quoting, order reviews, and commercial negotiations.

Training & Knowledge Sharing : collaborate with Engineering in creation and evaluation of training materials to enable both internal teams and external customers on proper product applications and best practices.

Performance Monitoring & Continuous Improvement : Monitor product performance and report results based on customer feedback to drive continuous improvement initiatives to reduce costs, enhance designs, and boost productivity .

What we’re looking for

Bachelor’s degree in Mechanical , Electrical or Industrial Engineering, or a related field ( Master’s preferred).

Experience : Minimum of 5 years of experience in sales, account management, or business development within the automotive, electric vehicle, or powertrain systems sector.

Proven track record of successfully managing high-value customer relationships and driving sales growth.

Strong network of contacts in the automotive or electric vehicle industry.

Strong technical background, particularly in electric vehicle systems (motors and motor controllers).

Proven ability to lead, inspire, and develop sales teams. Strong coaching and mentoring skills to maximize team performance.

Strategic Thinking : Ability to think strategically and develop long-term plans that align with the company's vision and market opportunities.

Action-Oriented : Results-driven and proactive, with a focus on achieving sales targets and delivering solutions. Able to work under pressure. High level of accountability and focus on achieving targets and driving growth.

Ability and motivation to effectively learn and use CRM Tools to generate Sales forecasts and deliver on expected revenue targets.

Exceptional communication, negotiation, and presentation skills, with the ability to interact with senior-level executives, customers, and internal teams.

A proactive, action-oriented professional with a customer-centric mindset , with a strong ability to build and maintain long-term relationships and the ability to collaborate effectively across teams.

What we offer

Autonomy in performance-based culture, collaborating with a high calibre team with growth.

Benefits package

Day 1 Medical Coverage with potential of no monthly premium

Dental, Vision, Life, AD&D, and Disability Coverage

Tuition Reimbursement Program after 18 months

Retirement Savings Plan (401k) with a matching program

Company paid holidays and vacation starting Day 1

Employee Incentive Plan (EIP) annualized target bonus opportunity

Salary Range : $90,800 - $113,000

Visa Sponsorship

BorgWarner does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work in the United States on a full-time basis.

No Unauthorized Referrals from Recruiters & Vendors

Please note that BorgWarner and any of its affiliated companies does not seek or accept unsolicited resumes or offers from third party recruiters or staffing agencies associated with any published or unpublished employment opportunities. Any unsolicited information sent to BorgWarner will be considered as unencumbered and free from any fee or charge whatsoever. Only members of our Human Resources Team have the authority to engage or authorize recruiting services, which must be agreed upon before the unsolicited resume or offer is received.

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