Brand Marketing Manager

Brand Marketing Manager

About Us

Velocity and its portfolio of brands are the nation's leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren't just restored; they're entirely reborn. By blending timeless design with today's performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocity's Culture and Core Values

Success at Velocity requires a "whatever it takes" mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes-because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. "That's not my job" is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview

The Brand Marketing Manager plays a key role in developing, directing, and executing brand marketing strategies across Velocity and its portfolio of brands. This role is responsible for writing campaign briefs, guiding creative execution, and ensuring all deliverables align with brand standards and business goals.

The Brand Marketing Manager serves as the strategic and creative bridge between the marketing, creative, and leadership teams-translating business priorities into campaigns and content that build awareness, drive engagement, and strengthen brand equity. Success in this role requires strong brand storytelling skills, creative judgment, and operational follow-through.

Job Level

Individual Contributor

Reports To

VP of Marketing

Duties and Responsibilities

Brand Strategy & Positioning

• Develop and maintain brand strategies, messaging, and positioning to support company objectives.
• Translate business goals into integrated marketing strategies that strengthen brand awareness and perception.
• Lead annual brand planning including campaign themes, audience focus, and key initiatives.

Campaign Development & Creative Collaboration

Cross-Functional Collaboration

Content & Brand Governance

Performance & Reporting

Key Performance Indicators (KPIs)

Required Skills and Abilities

Education Background and Experience

Physical Demands (To include but not limited to)

Benefits Include

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.